Promoting Your Material on a Budget
May 13, 2014
Ayana Webb in a career in music, budget marketing, marketing, music, music business, music marketing, music promotion

Now, if you’re an artist or start-up business owner, you most likely know how it feels to go without, for the sake of your career, simply because you have that much passion for it. You may even be going through that phase right now, and you may feel like you’re stuck between a rock and a hard place when it comes to your career. Does this cycle sound familiar to you:

This is probably one of the most frustrating phases that about every career builder has gone through. The good news about this cycle, is that promotiondoesn’t have to cost loads of money. Ironically enough, the cheapest/free forms of promotion work the best!

Now, as you know, different marketing tactics yield different results for each business, depending on the nature of the business, the execution of that marketing tactic, your target market (I will discuss what a target market is in a future post so be sure to follow us!), etc, but there are certain ground rules to marketing that go pretty much across the board. Here are a few to get you started:

 

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