*bastard in a non derogatory way and in no relation to the old meaning of the word

“New technologies have revolutionised our lives, undercutting established norms and upending industries. It’s in these periods of uncertainty that true innovators revel… this next generation of creative minds is keen to recreate the country in its own image: inspired, individual, artistic.”
David Annand

What we need are radicals keen to re-imagine the creation and distribution of their art.

Many artists still think the internet isn’t all that special, that the internet is effectively just Facebook, Twitter and a nice looking wesbite. A bastard of the digital age is an artist who takes advantage of what is presented to them right now, to do something new. There will be no shortage of those people who only do something because everybody else is already doing it, but there will always be a shortage of bastards – the innovators on the outside – burrowing their way in for the explosion.