January 18, 2013 Ditching the Record Label Approach: Alternative Ways to Be Successful in the Music Industry
Aspiring music artists have a plethora of opportunities to be “discovered” in today’s YouTube-driven industry. Previously, an artist had to be discovered and signed to a record label to gain access to the music market. Even after signing a record deal, artists were left at the mercy of the traditional media to become noticed, which was prohibitively expensive.










