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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in band newsletter (2)

Wednesday
Feb192014

Conversion in a Box: Why 'Website Visits' Are a Worthless Metric for Musicians

A few weeks ago, our good friend Wes Davenport put us on to a new service called ‘Conversion In a Box’, which is a simple email-for-media form creator aimed at helping musicians to easily create a newsletter sign up form for their website that offers a download in exchange for an email address.

While most email services offer some sort of opt-in form, and many do also include an e-for-m option, it’s not always the easiest thing to set up / customize. For instance, Mail Chimp offers a great newsletter service but won’t allow you to upload a song directly to their server so if you are going to offer a song download in exchange for an email address, you’ll have to find somewhere else to actually host that song.

Conversion In a Box on the other hand will host your files, allow you to set up a highly customizable sign-up form in mere minutes that can be embedded to any website with ease. And for those of you who already have a newsletter set up through another service, the email addresses you collect here can be easily exported in .csv format and imported back into your newsletter service.

Click to read more ...

Saturday
Feb092013

How Do You Get Someone to Read Your Email?

I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.

Click to read more ...