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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in Digital Downloads (4)

Thursday
Jan102013

Post-Digital

// Digital download cards are boring at the merch table but don’t have to be. The coolest thing about downloads is that they can go anywhere, so why do we always pick card stock? //

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Monday
Apr252011

Always Be Available

Nearly everyone has accepted the new normal today - if you don’t let your fans buy it, they will steal it. Even the major labels (the last people to any progressive idea these days) have gotten the message and have started to release singles on iTunes the second they go to radio. The memo is spreading across the music business fast - Always Be Available (ABA) or lose the chance to make a sale and earn a fan.

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Friday
Sep102010

YAWMA Uses Facebook to Launch New Marketplace for Independent Music and Games

YAWMA, an online community and marketplace, launched today.  The service allows users to discover, download and share high-quality independently produced digital content through Facebook and earn cash rewards for their participation. YAWMA launched with both independent music and game content.

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Friday
Jul302010

MP3 Happened - Now What??

It wasn’t the beginning of the end, just a harbinger of it. Subsequent formats such as aac, ogg later sprang up based around the same ideas, and the overall concept had already been made a reality by prior formats such as ac3 and mp2 - they just didn’t do it as *well* as mp3 did. Discard psycho-acoustically negligible information to gain a 5-12x reduction in file size - meaning a song could comfortably and easily be ported around the internet, even in the days of dialup.

It’s amusing to me now that the idiotic reasons used to justify piracy now were the same idiotic reasons given to me at the outset. 1999, a fellow university student told me about this new thing called MP3, which, due to the aforementioned properties, would allowed us to ‘stick it to the fat cats of the music industry’. Laughably, sadly, the social experiment that is filesharing has shown a picture of a harsher, not gentler world, wherein the consumer and cohorts-in-trade the anarchist, the internet freedom-fighter, and even the starry-eyed (and easily influenced) teenager, are all as duplicitous as the aforementioned ‘fat cats’. Just as ignoble, exactly as precious, demanding, and greedy.

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