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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in Direct-to-fan (6)


SINGLE MUSIC: The New One-Stop Shop Store For Direct-To-Fan Music Sales 

SINGLE MUSIC is the brand-new industry app is exclusively aligned with Shopify to enable and empower artists and labels to directly sell music via their official web sites with instant reporting to Nielsen for official Billboard chart tallying. After its soft launch this past spring, SINGLE MUSIC continues to rapidly grow. 

This exciting new paradigm for direct-to-consumer music sales has aligned itself with many top merchandising companies such as Live Nation Merch, Futureshirts, The Hyv, Absolute Merch, Top Drawer Merch and others which includes managing the ecommerce for artists like Nine Inch Nails, Beck, Ryan Adams, LANY, RL Grime, Queens of The Stone Age, Harry Styles, R.E.M., Nirvana and many more. 

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WHY MUSIC IS FOOD (By Piers Faccini)

A few days ago, the English songwriter Piers Faccini - with whom I work closely as a digital marketer - published a great post on his website about his new status as an ‘artist-running-a-label’. In this text, Piers makes a smart parallel between small farmers and musicians who have both had to adapt to a market that has taken a radical turn over the last few years.

His words have all the more resonance considering the current debate concerning streaming royalties and it also shows how important it is for independent artists to be able to develop their own eco-system thanks to the Internet.

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Beyond Direct-to-Fan  

Brooklyn, NY. March 24, 2010 - Everybody is talking about direct-to-fan, and how it is changing the way musicians can sustain themselves. Never before have musicians had so much direct communication with their tribes’.

Sometimes I look at this progression and think, “What could possibly be next?” Boundaries are often pushed so far so fast that it is difficult for us to even forecast a possible next step, let along carry one out.

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Reverse Piracy: Pirate Your Own Music

Believe it or not, free and paid downloads can co-exist. To make it work you must have an appetite for innovation and a fearless entrepreneurial spirit. Why not revolutionize music e-commerce by placing a “Buy” button side-by-side with a “Download” button for your entire catalog of music on your website? Yes—every single song and every single album.

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Free Music = Free Advertising = Smart Business

Free music is free advertising. The only fool-proof method for artists to grow their following in the 21st century is to cultivate genuine relationships with their fan base. Use the promotional power of free music to help build a sustainable music career for yourself.

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Can we set some rules?

I’ve been a spectator of Music Think Tank for a few months now, commenting here and there. I thought I should finally take that last step and try my luck at generating some discussion. Here are my idea of new rules for the emerging industry. Can I get a comment?

Own your music:  We are past the point where you need the backing of a record label to produce a quality recording. You no longer need to forfeit the rights of your music. Hold on to these as it will allow you to maximize the return on your music and give you the creative freedom to establish your own brand.

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