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Entries in facebook marketing (4)


5 Social Media Secrets for Indie Musicians

Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.

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5 Ways To Promote Your Music

You’ve done the hard part - you’ve created your own music that you’re proud of and want to share with the world.  After hundreds of hours writing, practising, recording, mixing, and editing - your tunes are ready to go.  But, have you thought about the next step?  How are you going to promote your music beyond your immediate fan base to start getting that all important exposure?

We’ve put together 5 ways to promote your music in the digital age.  Hopefully these will help you take your music to the next level, so jump in and see what works for you:

1. Social Media Marketing

Social media platforms, and in particular Facebook, allow you to get a new audience listening to your music quickly and cost effectively.  You can use Facebook Ads to target people interested in similar artists to you, whilst excluding your current fans.  This allows you to generate a new fan base quickly and relatively cheaply.

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Facebook Edgerank for Musicians 101: Increasing Fan Engagement 

The latest update to Facebook’s ‘Edgerank’ algorithm is a bit confusing and has many of you concerned about losing access to your Facebook fanbase. There are differing opinions on why the change was made (whether it was to force you to pay for ads or — the more likely scenario — to take clutter out of newsfeeds).

Here are some tips to help you avoid your Facebook posts getting lost in the clutter:

1. Don’t beg your followers to click “show in newsfeed”

Some bands are asking their fans to click “show in newsfeed,” which ensures that the band’s posts will… show in their fans’ newsfeeds! This is not recommended. Yes, it will work for those fans who can’t see your posts in their newsfeed, but Edgerank changes went into effect in late September; if your fans can already see your post in their newsfeed asking them to take such an action, having them go to your page and check a box that is already checked may cause confusion and even some accidental un-checks!

2. Don’t ask your followers to click “Get Notifications”

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Finding Your Online Voice 

When you are just getting started online – whether it’s a blog or you’ve just taken over a Facebook fanpage, or you have to do a video or put out a podcast, I won’t lie, it’s going to feel weird and it’s going to feel like everyone will judge you. You’ll feel awkward, you might sweat, you’ll start to find excuses for not doing the thing you have to do and before you know it, you’ve probably hit the whisky and passed out on the couch. I’m here to tell you that EVERYONE feels like this the first time. The trick is to work at it and have fun with it and most of all, don’t beat yourself up over it.

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