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Entries in Fan base (2)

Thursday
May032012

I'm your #1 Fan....what would you call me?

We’ve all heard of the “Beliebers”, “Barbies”, “Armies”, “Angels”, and “Navies”, if you haven’t, these names represent a musician’s fans/fan club. Have you ever thought about putting a fan club or group together? If not, then maybe you should start. Nothing will get your fans more riled up to come out and support than placing a “brand” on them as well. This will also help you to stand out and continue the awareness for yourself in this industry.

When looking to name the brand of your fans, find something that is creative and that coincides with your image and/or stage name. This will make it easier for media, potential fans, and industry professionals connect you with your fan club/group. Also, look for a logo that is similar to your own (if you have one) to place on merchandise, social media pages, and your website. Start creating the buzz about your group by reaching out to your fans first. Thank them for their support and congratulate them on being the first members of your fan group.

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Thursday
Nov102011

Getting paid gigs - a mindset issue?

An interview with Simon Scardanelli of Dr Scardo by Eliza Michaels, author of The Fan Formula.

Chatting to Simon Scardanelli about his new band, Dr Scardo, he mentioned most of their gigs are paid. I was intrigued so I asked Simon how he does it.

Scardanelli is able to look back on a long and varied career with an ironic appreciation of its highs and lows. As a child of the 60’s, Simon has been singing, writing and recording since the age of 16. He’s worked extensively in Europe and the US. Having been signed to both major and independent labels, Simon has an uncompromising attitude to his work and now releases independently through Resonator Records.

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