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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in indie music marketing (3)


Competition and Music

Big-break opportunities are hard to find these days. Well, I guess they always have been… until now maybe. I came across an interesting music startup, albeit in its infancy, but an interesting idea none-the-less. They have taken the battle-of-the-bands model and use it to connect musicians with prizes and fans.

As a perennial aspiring musician, and one with endless amounts of curiosity, I contacted the founders who said that aside from the $500 cash prize up on the site now, many more prizes such as gigs and festival slots would be open for “battle” soon.

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Aug312011 announces major upgrade launches major upgrade

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Where the Music Industry Went Wrong: Why Indie Musicians Are Struggling to Sell Their Music

There are three reasons why local, indie musicians are not achieving the levels of success they desire in the music industry. In this article, I will give a short overview of these three reasons and the role the music industry has played. If you are an indie artist and you are struggling to sell your music, if you are struggling to get promotion and publicity, then it is probably because of at least one of these three reasons.

Three Reasons why most indie musicians are struggling to sell their music:
Reason # 1. Indie musicians have forgotten or are not aware of, the true value and power of music.

Reason # 2. Indie musicians do not communicate the value of their music or they do so poorly. This reason aims at how musicians market and promote their music. This reason also explains why most musicians are not able to network effectively at industry events and get the attention of music executives and the press. I will discuss this reason in a later article in this series.

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