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Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in marketing (59)


But it makes sense to me...

There are a lot of musicians who want to artistically stretch people’s minds. They want to make people think and really dive deeply into the meanings of their songs, their name, their image and different underlying elements, thinking that this will add a hip or cool edge to their image. The problem is that this can lead to flat out confusion or, worse, become a deterrent, keeping people away from the music instead of drawing them closer. 

Don’t get me wrong: mind stretching and creativity are great things, but think about them as a later step rather than the first. Make it something that fans will have to dig into and avoid confusing the new listener. Wild stories, confusing bios, songs that make no sense or tie into the more experimental side of you can be red lights for many people to not want to dig deeper. For example, if you are a grunge/industrial type band with fast loops, dirty guitars and in-your-face samples with brash harmonies and powerful hooks, the first sample song on your site should reflect that.  

Get over yourself.

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Pretending to be more than you are - Lying in marketing. 

You need to professionally present yourself, your music and your career. Your recording, promotion, marketing as all your soliciting materials and legal materials need to be done the right way. A strong professional package and promotional presence goes a very long way while a fake or weak presence will hurt you more than you know. Too many bands out there are trying to paint a picture they can't live up to and it is hurting much more than helping them.

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Trent Reznor's Survey: Analysis & Discovery

I am not a Nine Inch Nails fan.

I would have never known about Trent Reznor’s survey to his fans if Bob Lefsetz and Bruce Houghton hadn’t posted about it both here and here respectfully.

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