BRASH! Magazine 2016

BRASH! - A Music Marketing Blog started in 2012. This blog was designed to provide music marketing tips for Independent Artists as well as provide a platform for exposure by giving exclusive interviews and social media promotions. In 2016, BRASH! is ready to expand to the magazine scene but we need your help. In order to bring this to life we are accepting donations to design, create, and develop a Music Marketing Magazine to increase exposure and awareness for quality Indie Artists. Funds raised will be used for staff memebers (writers, graphics artists, events etc.) as well as the development for the magazine’s platform, both online and print.

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Do The Math: Indie vs Major – A Rap Breakdown

Too many times aspiring rappers see the artists with major label deals who seemingly don’t have to do their own hand to hand promo. This leads the unsigned artist in to mistakenly thinking that face to face interaction with fans is unnecessary. The majority of unsigned artists believe that the formula for success is:

• good internet numbers;
• major label artist features;
• radio play; and
• tour dates opening up for bigger acts

If the above were true – then every artist with some money and a lil sense would be successful. However, we who work with music everyday know that this is far from true. I’m sure that most people reading this know artists and/or indie labels who’ve spent millions to put the above pieces in place – yet never see any success or get a real return on investment.

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Rap Promo Files: A Story From The Road

I’ve been working with a very talented independent rapper from the midwest for about nine months now. We’ve been building his following and fanbase up from nothing. This artist has several investors who pooled together the budget for a proper run - and a lot of the time was spent preparing this artist for the “industry” and the shenanigans these fcukboys try to pull.

He’s been on and off the road since November, working very hard to win over new fans and spread his music. Sometimes he has to bring his kids with him, other times I have to stop him from attacking certain “industry” people who are obvious scammers. But for the most part he’s been doing a great job building his brand.

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Teamwork In The Music Industry

One individual can never be allowed to undermine or destroy a successful business. If a player isn’t happy and wants to leave – they should be allowed to continue their career elsewhere. Each team needs players who will benefit the team as a whole – this benefits the business as well – because the team IS a business.

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MINI: Music Business: It's a Dirty Game!

MINI: Music Business: It’s a Dirty Game! FULL COLOR eBOOK & INSERTS! Preview Chapters 1-6 for only $2.99 This MINI version is AVAILABLE NOW at the low cost of $2.99 Direct from www.sevenwestpublishing.com for a limited time! See full color inserts showing firsthand some of the tactics used to deceive the masses and to hide the truth behind decades of abuse. FIND OUT FOR YOURSELF WHY AND HOW IT ALL BEGAN!

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The Day The Music Dies: What’s Really At Stake When Licensing Music

The Day The Music Dies: What’s Really At Stake When Licensing Music

By Christopher Rucks—Music Dealers

It’s more than just a car to drive. It’s more than just a belt to hold up your pants. It’s more than just a song to go in a web video. It’s a promise of service.

We recently lost a music licensing opportunity. We proposed a fee of 1K for the requested use; web content, worldwide, perpetual use, mid-tier, but phenomenally licensable up-and-coming artist that we have a great relationship with.

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How to Work With Music Industry Contacts

It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an act.

Focus on taking a few steps closer to your goal by working on your contacts a few minutes each day. Here are some of my favorite tips on networking:

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The UK markets MBA for the Music Industry at Henley Business School proves to be a Key Influencer in US Job success

The UK market is known for its influence in music across the world so its no surprise that its world first MBA in the Music Industry also proves to be a real game changer and a positive effect on the US jobs market.

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Fan Interaction: Why successful EDM Artists and Jam Bands are ahead of the game.

The biggest thing in common between these types of acts, aside from the volume of drugs consumed, is the level of mastery in connecting fans with fans. Let’s take a quick look at three different types of fan interaction:

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Henley Business School's New MBA for the Music Industry Program Gets U.S. Launch at Musexpo, May 5-8, 2013

Spearheaded by Program Director, Helen Gammons, the Henley Business School will officially launch it’s new MBA in the Music Industry program in Hollywood at the Musexpo global music event, May 5-8, 2013.

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The Age of Production

ProTools is the new guitar.

We’re in the age of production. –
Almost everyone’s participating!

Live concerts, the recording process, the number of “production” educational programs, electronic music, and much more.

Computers are shaping the future, innovation, culture, art, and more much in the same way rock and roll once did. If you’re a part of the youth, you want…

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On The Importance Of Originality

The last worker adds less to output than the first.

This was the argument set forth by French economist Anne-Robert-Jacques Turgot (1727-1781). Turgot believed that national wealth was created from agriculture. In the 1700’s this made more sense than now. Turgot developed an interesting theory that explained how the output of each extra worker changes as successive workers are added to a production process. It goes like this:

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The Forgotten Art Of Saying Hello, Spam In Today's Music Industry

Has the simple act of saying hello been forgotten in the frantic act of getting from here to there in the music industry? Often, it’s the musicians who get a bad rap for spamming…sending unsolicited mp3’s and so forth. But the problem is industry wide. Everyone wants something, but very few of us are actually communicating with one another….even to get what we want, which is ironic.

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Hal Leonard Publishes Less Noise, More Soul

Thought-provoking essays on the search for balance in the art, technology, and commerce of music

MONTCLAIR, NJ (February 11, 2013) – Less Noise, More Soul features the unique perspectives of highly accomplished performers, engineers, and producers on the question how modern technology has influenced and shaped the way we create and consume music today.

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