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Entries in Music Industry (75)

Saturday
Aug042012

Life as a roadie

If you love music, becoming a roadie can be one of the most fun and exciting jobs you can have. In addition to traveling to all sorts of cities around the world and interacting with fans, you get to hear live music for free. These benefits, however, come at something of a cost. Setting up all the equipment is hard work and it can be difficult keeping up with your dental and medical care while traveling every other day.

As a roadie, you take care of all of the heavy lifting that goes into putting on a concert, which can be difficult and dangerous. You move equipment, hang up lights, set up and work from scaffolding, move cables and any other tasks related to a specific concert. Being a roadie requires a lot of physical strength, stamina and care as occupational hazards are more common. Dangers, although extreme, include falling from a platform or being electrocuted when setting up lighting, amps or other high-voltage equipment. The most common hazard is likely related to the weight of the items being moved. Given the rush involved with setting up and breaking down shows, the risk of hurting or overexerting yourself is heightened. Muscle strains and sprains, hernias and even dehydration are common results of overexertion.

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Friday
Jul062012

And the award goes to…….

Celebrating the small wins

All artists want to be recognized for their craft/art. And recognition can come in many forms. The main forms of recognition, that artists often go after, generally falls under the categories of awards, high sales, popular media exposure, and other opportunities/offers within the entertainment industry. However, some artists will not get these on large scales.  If you find yourself in the latter scenario then don’t hesitate to celebrate the small wins/recognitions. Since the world isn’t making a big deal about it….YOU should make a big deal about it. Get people involved and get them to care about what you’ve accomplished. Hey you worked hard to earn it….why not brag about it?!?!

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Tuesday
Jul032012

Have a plan. But don’t expect to stick to it.

In my brief time working in the music industry there is one thing that I have learned. No matter how hard you try nothing will go as planned. But that does not mean that you should not have a plan. Having goals and a specific target that you are working towards is important.

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Thursday
Jun212012

Music Business Training: How hard would you say it is to be successful in the music industry?

Multi-platinum music producer, educator, and book author, Sahpreem A. King shares music business advice on how to become successful in the music business.

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Thursday
Jun072012

A Brief History of The Music Industry

This blog looks at the history of the music industry, where the business of music started, how the three main parts of the industry evolved, and how we have got to the industry we know today. Hopefully, by the end of the blog you will know the differences between the live, publishing and recording industries as well as how they came to be.

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Thursday
May032012

I'm your #1 Fan....what would you call me?

We’ve all heard of the “Beliebers”, “Barbies”, “Armies”, “Angels”, and “Navies”, if you haven’t, these names represent a musician’s fans/fan club. Have you ever thought about putting a fan club or group together? If not, then maybe you should start. Nothing will get your fans more riled up to come out and support than placing a “brand” on them as well. This will also help you to stand out and continue the awareness for yourself in this industry.

When looking to name the brand of your fans, find something that is creative and that coincides with your image and/or stage name. This will make it easier for media, potential fans, and industry professionals connect you with your fan club/group. Also, look for a logo that is similar to your own (if you have one) to place on merchandise, social media pages, and your website. Start creating the buzz about your group by reaching out to your fans first. Thank them for their support and congratulate them on being the first members of your fan group.

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Wednesday
Apr042012

THE ERA OF MUSIC 3.0 IS REAL... HERE'S PROOF

In this article I pronounce the new era of music, Music 3.0, is real.  As proof I offer this video chronicling the band For All I Am using Song Prediction, a digital tool that predicts the commercial potential of a newly recorded song, and even better, provides suggestions for improving it.  Digital tools like Song Prediction are also the replacement for today’s record label promotion spending. They allow bands to give fans new experiences that surprise and delight, causing growth to go viral. If making great music and music promotion are a band’s most difficult jobs, the digital solutions to do it better, quicker and cheaper are here… right now.

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Friday
Mar302012

Bad Press...Take It of Leave It (from BRASH! - A Music Marketing Blog)

“People gonna talk about you ’til the day you die; and there ain’t nothing you can do about it.” This is one of my favorite Madea movie quotes because this is true.  Especially in the entertainment industry where artists are constantly being watched, attacked, and ridiculed for making life’s mistakes or even for things that are blown out of the water by the press. A few artists escape the daily bashing by flying under the radar and keeping a simple private life.  While others feed on the bad press to stay relevant and/or capture attention towards their latest project.  But is exposure for your music REALLY worth the negative press?

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Tuesday
Mar202012

"I Want To Work In The Music Industry"

You know the saying: if you love what you do, you’ll never work a day in your life.  It’s not 100% accurate (there will always be aspects of your job that you’ll hate… I’m looking at you, accounting), but I do think people need to follow their passions and make careers out of them.

I meet lots of people who tell me they want to work in the music industry.  After all, music is something that’s easy to be passionate about, so why not make a career out of that?  Makes sense.

I get lots of people asking me advice on how to get started. I was just speaking with someone last week who graduated with an MBA who wanted to work in the industry, and he asked me “Where do I start? Who’s hiring? What kind of jobs are out there?”

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Tuesday
Mar132012

A Music Conference in the Netherlands Wants to Change the Way We Think About Music 

OK, so we’ve all heard about the impending end of the music industry brought about by piracy. We’ve also been privy to the industry’s reaction, which took the form of PIPA/SOPA and more recently, ACTA. It’s clear how these measures might benefit a few established labels, but how does this help amateur musicians trying to make a living off their music?

A young team of music enthusiasts decided to tackle these issues by organising an event centred on the future of music distribution, which will take place in Maastricht, the Netherlands. The conference is titled M3 Event and set to take place on Friday, the 1st of June, 2012.

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Friday
Mar022012

Introducing StudioVox

We’d like to introduce you to StudioVox – The professional social network for creative professionals – and invite all Music Think Tank raders to join our private beta. 

StudioVox (www.studiovox.com) is built from the ground up for creative professionals. It’s not just another profile site. It’s the only social community that encompasses creatives, agencies, industry and fans on a single platform. 

StudioVox offers unlimited music, image and file uploads, so you can express your creativity without restriction.

Here’s our intro video - turn up the volume, set it to full screen and enjoy! 

 

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Thursday
Feb162012

Who really gives a shit?

I have never made the connection between ‘making a living from’ and ‘making music’. To me, making music is making art, art cannot be relied on, art is volatile. When it is not, it is mundane. And mundane shifts in vast quantities. But so does the other stuff, the volatile stuff.

I hate the music industry because it is an industry obsessed with youth (i am a youth and i still hate it), it is not possible to grow old gracefully.

The music industry is like this wining child. It’s an immature, baby of an industry.

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Wednesday
Feb152012

Stormy Weather: Does Cloud Computing have a license to kill the music industry?

Piracy was what the (now dormant) SOPA bill was all about, and was never far from anyone’s lips at MIDEM this year. But bored of the same tired arguments against piratebay, bittorent sites and the infamous Megaupload, the industry has turned its attention to those who actually do stay on the right side of the law

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Thursday
Feb092012

"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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