Multi-platinum music producer, educator, and book author, Sahpreem A. King shares music business advice on how to become successful in the music business.
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Entries in Music Industry (72)
This blog looks at the history of the music industry, where the business of music started, how the three main parts of the industry evolved, and how we have got to the industry we know today. Hopefully, by the end of the blog you will know the differences between the live, publishing and recording industries as well as how they came to be.
We’ve all heard of the “Beliebers”, “Barbies”, “Armies”, “Angels”, and “Navies”, if you haven’t, these names represent a musician’s fans/fan club. Have you ever thought about putting a fan club or group together? If not, then maybe you should start. Nothing will get your fans more riled up to come out and support than placing a “brand” on them as well. This will also help you to stand out and continue the awareness for yourself in this industry.
When looking to name the brand of your fans, find something that is creative and that coincides with your image and/or stage name. This will make it easier for media, potential fans, and industry professionals connect you with your fan club/group. Also, look for a logo that is similar to your own (if you have one) to place on merchandise, social media pages, and your website. Start creating the buzz about your group by reaching out to your fans first. Thank them for their support and congratulate them on being the first members of your fan group.
In this article I pronounce the new era of music, Music 3.0, is real. As proof I offer this video chronicling the band For All I Am using Song Prediction, a digital tool that predicts the commercial potential of a newly recorded song, and even better, provides suggestions for improving it. Digital tools like Song Prediction are also the replacement for today’s record label promotion spending. They allow bands to give fans new experiences that surprise and delight, causing growth to go viral. If making great music and music promotion are a band’s most difficult jobs, the digital solutions to do it better, quicker and cheaper are here… right now.
“People gonna talk about you ’til the day you die; and there ain’t nothing you can do about it.” This is one of my favorite Madea movie quotes because this is true. Especially in the entertainment industry where artists are constantly being watched, attacked, and ridiculed for making life’s mistakes or even for things that are blown out of the water by the press. A few artists escape the daily bashing by flying under the radar and keeping a simple private life. While others feed on the bad press to stay relevant and/or capture attention towards their latest project. But is exposure for your music REALLY worth the negative press?
You know the saying: if you love what you do, you’ll never work a day in your life. It’s not 100% accurate (there will always be aspects of your job that you’ll hate… I’m looking at you, accounting), but I do think people need to follow their passions and make careers out of them.
I meet lots of people who tell me they want to work in the music industry. After all, music is something that’s easy to be passionate about, so why not make a career out of that? Makes sense.
I get lots of people asking me advice on how to get started. I was just speaking with someone last week who graduated with an MBA who wanted to work in the industry, and he asked me “Where do I start? Who’s hiring? What kind of jobs are out there?”
OK, so we’ve all heard about the impending end of the music industry brought about by piracy. We’ve also been privy to the industry’s reaction, which took the form of PIPA/SOPA and more recently, ACTA. It’s clear how these measures might benefit a few established labels, but how does this help amateur musicians trying to make a living off their music?
A young team of music enthusiasts decided to tackle these issues by organising an event centred on the future of music distribution, which will take place in Maastricht, the Netherlands. The conference is titled M3 Event and set to take place on Friday, the 1st of June, 2012.
StudioVox (www.studiovox.com) is built from the ground up for creative professionals. It’s not just another profile site. It’s the only social community that encompasses creatives, agencies, industry and fans on a single platform.
StudioVox offers unlimited music, image and file uploads, so you can express your creativity without restriction.
Here’s our intro video - turn up the volume, set it to full screen and enjoy!
I have never made the connection between ‘making a living from’ and ‘making music’. To me, making music is making art, art cannot be relied on, art is volatile. When it is not, it is mundane. And mundane shifts in vast quantities. But so does the other stuff, the volatile stuff.
I hate the music industry because it is an industry obsessed with youth (i am a youth and i still hate it), it is not possible to grow old gracefully.
The music industry is like this wining child. It’s an immature, baby of an industry.
Piracy was what the (now dormant) SOPA bill was all about, and was never far from anyone’s lips at MIDEM this year. But bored of the same tired arguments against piratebay, bittorent sites and the infamous Megaupload, the industry has turned its attention to those who actually do stay on the right side of the law
Getting involved with your following
When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship. As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals. This will help you to expand your brand and exposure in the industry.
New addition to Music Marketing Blog highlighting artists
(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.
Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.
To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.
Contacting music industry professionals can be easy if you have the right approach. Unfortunately, many independent artists do not use the right approach and have limited success. The Guerrilla Promotion tips in this post are designed to help musicians that find it difficult to get in touch with or to work with music industry professionals. If you find yourself leaving a lot of message that don’t get returned, or cant get people on the phone, this article may help.
Hi guys. I’ve been a long term reader and contributor of Music Think Tank, and thought it’s about time I gave something more back to the community.
As some of you may know, I recently released my course ‘The IMA Music Business Academy’. It’s a course that aims to teach the independent musician the business side of the industry, giving them all the knowledge and practical skills they need to fast track their music career.
The course has received a lot of good feedback so far, and with the door now back open, I want give you the chance to get involved free of charge.
I’m giving away three prizes of a year’s long access to the IMA Music Business Academy (Each prize valued at $181). If you want to win this great prize, all you have to do is: