We've come a 'Long' Way: Why More Is Better and Why You Need to Find a Niche Retail Outlet

This post is an edited excerpt from a longer-form version that can be found at my official blog, in reference to what I learned from reading The Long Tail by Chris Anderson and how it set forth some business strategies for my company FIXT and our online niche store - the FiXT Store. The part I want to share here with you is the advice I outlined for how to take some of the principles from The Long Tail and apply it to the indie musician.

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