November 2, 2010 There is no money in the music industry: Are we all in it for the money though!?
It is a cold Tuesday morning here in NYC and on the typical walk from LES to Chelsea I notice all the boys and girls in their fancy suits and dresses. Money is evidently a huge motivator for people, the root of all evil some will tell you. It got me sighing - if only music was still swimming in pools of cash. But I am comfortable with that. My motivator is the challenges this industry faces. I love a challenge. So I think, is less money maybe a good thing?
Everyone moans there is no money in the music industry. I am one of them. I understand the problems that come from this; less money to reinvest in new artists, less risk-taking for new music, less money for artists’ creativity and intellectual property etc. Everyone needs a pay cheque and rightly so. How much of a pay cheque do we really need to do our dream jobs though?
This could be a great thing for the industry. A chance to take the trash out. The majors are suffering due to lacking any entrepreneurial intelligence, trying to acknowledge the social movements happening on the ground or having foresight.
Music Industry | tagged entrepreneurial intelligence, money, possibility