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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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Entries in SkorInc (1)



Originally I was going to classify this post in the Dear Christian Music Industry section but the more I thought about it, I realized, I think it goes way beyond that.  While I primarily work in the ‘Christian Music Industry’, I think when it comes to “Social Networking” there is so much going on that to pin-point it to one section of one industry doesn’t seem fair.

The bigger SkörInc gets and the more client promotion things we are behind, the more I get asked about different aspects of the web.  I was asked the other day, when it comes to Social Networking, how do I know when something will work.  How do I know that this campaign will be more effective than that campaign?  How do I know where to lay my ‘chips’ that day?  I thought it was a pretty interesting question considering things are so new and it seems like we are in a stage of the game where there’s a crazy amount of options for promoting things.

If I’m honest, I don’t.

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