It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an act.
Focus on taking a few steps closer to your goal by working on your contacts a few minutes each day. Here are some of my favorite tips on networking: