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Entries in stop motion (1)

Thursday
Jul082010

YouTube Advertisement Experiments

So recently I had a video made I was pretty proud of.  Originally it had about 500 views on YouTube from posting it on a few newsgroups & what not, which I don’t think is bad for a studio project that has been more or less defunct a few years.  But I thought it had more potential.

So I experimented with using the YouTube/Google Adwords promotions to publicize the video.  I was familiar with how quick the money can add up on those kind of campaigns, so I low-balled at $0.01 per click & a budget of $1.00 a day. 

The result over two months was spending $52.20 (pretty close to the $1 a day budget) providing the additional 5,220 views that would be directly caused by this.  After the two months the video only hit about 5,800 views & now (two months after closing the ad campaign) the video just hit 6,000 views.  Which means essentially no one who clicked an advertisement to watch the video shared it with anyone.  Also there has not been any type of sales spike associated with the video views.  (I’d hoped for a sales increase near the level to pay for the ads - a 0.1% click through to purchase sounds reasonable….)

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