December 10, 2010 Promotional Tool Idea
With street marketing being one of our most popular services, we’re continually asked for new promotional tools which grab the attention of potential fans here at The Syndicate. The item needs to be eye-catching, pocket or purse-friendly, needs to make people act, and ideally, is trackable. Not many physical promo items have all of these aspects, but one has solutions to address all of these, and because of that, we end up using and recommending Dropcards. Often.
For example, we’ve used them in many street marketing campaigns, such as Tropicana’s “Rescue the Rainforest” campaign with Cool Earth, where we used FSC- and SFI-certified cards and had Dropcards print unique codes on them for people to redeem to save their own area of the rainforest. Twin Atlantic, a band from Scotland on Red Bull Records, also used the seeded cards to promote their album “Vivarium” with a code to redeem a free song, unique videos, and other information about the band.