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Monday
Mar112013

The Age of Production

ProTools is the new guitar.

We’re in the age of production.

Almost everyone’s participating.

Live concerts, the recording process, the number of “production” educational programs, electronic music, and much more.

Computers are shaping the future, innovation, culture, art, and more much in the same way rock and roll once did.

If you’re a part of the youth, you want in – the lifestyle, the absurdness, and the endless possibilities – it’s the same for programmers as it is for electronic musicians!

Anything is possible!

And today, a digital recording setup is cheaper than most guitars, and plug-ins are shared almost as freely as records now! You didn’t know that? Or you didn’t know what a plug-in was? How are you going to make it in this business…

It’s exciting, yet most people insist that it’s terrifying.

Yes, digital recording lowers the barrier of entry, and yes, it does add noise to the preexisting pile of clutter ignited by affordable digital recording, but, it does another thing too when used properly — it allows artists to create, and to connect, to explore sounds, dimensions, creations never before possible, to record anywhere, to be anywhere; it allows us to become omnipresent!

Great art will always seep through the cracks - and today quicker than ever because people are starting to talk again, and it’s powerful!

Embrace it!

c∆ve-b ||

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