The Brand Review: Big Sean (feat. special guest Jerreau of Fly Union)
February 28, 2013
Calid Bowen in Branding, artist branding, big sean, branding, calid b, fly union, the brand review

The Brand Review is a bi-weekly web-series I’ll be hosting that critiques and analyzes recording artists’ overall brand package, brand partnerships, endorsement deals, lifestyle, and more.

This time around I’m exploring the brand that Big Sean has been able to build for himself over the past couple of years.  Check it out, leave feedback and feel free to share with your network! 

- Calid B.

Article originally appeared on Music Think Tank (
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