Why All Independent Musicians Need A Mailing List
July 26, 2010
Shaun Letang in independent musician, mailing list, major label, music marketing, social networking

Mailing lists, one of the most under used tools of an independent musician. But why is this when major labels have been using it to good effect for so many years? It seems no one’s let the “little guy” know of the power of mailing lists, instead allowing them to carry on thinking social networking is the only way to effectively communicate with your fans online. However, this simply isn’t the case.


If you’re not sure why mailing lists are effective, here’s a quick summery:

There are many other reasons why mailing list are important for independent musicians to have, we haven’t even touched on how they could be used to encourage sales or create a buzz around an album launch. Internet marketers have been using mailing lists successfully for years to build up and effectively sell to their customers, so why hasn’t this trend reached many independent musicians?


If you want to know more about why mailing lists are so effective and possibly even set one up, check out our post “How To Get Your First Profitable Mailing List Up And Running”. Alternatively, if you already have a mailing list but aren’t seeing the results you’d like, check our post “Advanced Strategies To Monetize Your Mailing List”.

Article originally appeared on Music Think Tank (http://www.musicthinktank.com/).
See website for complete article licensing information.