With much debate surrounding streaming services and file-sharing sites, I brainstormed reasons why people still buy music in 2012. Although scarcity is a factor, it was omitted because theoretically once music is digitized it is vulnerable to mass sharing. Also, although there are many opinions about the overall quality of music being unworthy of purchase these days, but I believe that goes without saying.
Above choosing a side, it may be as important to understand the circumstances behind our choices in purchasing. It may also be helpful to recognize that many have conflicting beliefs, leading them to be “sometimes” buyers. Statistics have shown that 95% of music consumed online in the U.S. is in a legal or unlicensed manner. However, it’s important to remember that this number doesn’t represent percentage of actual people. According to a Pew Study, 33% on internet users have paid for digital music online. Obviously, there are reasons as to people still buy music.
Can you think of other motivations as to why people continue to purchase music?