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« How Do YOU Fit Into Culture? or... Content Marketing: Finding Your Niche | Main | Sharing, Streaming and P2P -- The Death of Our Internet's 'Hippie' Era »
Wednesday
Jun012011

Your Fans Aren’t Finding Your Website on Google

Well, they might, but not as often as they should. Odds are, the current version of your official website is not bringing in as much search traffic as it could. Your site is probably missing the content that your fans are looking for most. Luckily there is an easy fix. By adding a few pages to your site your dot com’s search traffic can increase dramatically.

Here are the pages you need to add if you don’t already have them.

Lyrics

For almost every artist you can imagine the search keyword with the second highest search volume is “(artist name) lyrics.” Unfortunately when you search this term for most artists you wind up on spammy lyric sites that exist only to generate ad clicks. By building a properly SEO’d lyric page on your site you would quickly and easily begin to see traffic from this keyword.

Example: http://ladygaga.com/lyrics

Song Names

Individual song names receive a ton of searches, yet most artists don’t have anything on their site that would rank for these search terms. It’s a great idea to build a page on your site dedicated to each of your songs, or at least your most popular. It can be as simple as a youtube video with links to download the track and you’ll be good to go. 

Example: Bob Dylan

Album Names

Same concept as with song names. Give web searchers something to find for album related search terms on your site. These pages should have some meat to them, and something exclusive. This should be the permanent representation of your album on the web.

Example: http://hotsaucecommittee.com

Let the Fans Choose

Artist fan bases have unique interests. Katy Perry fans want videos, John Mayer fans want photos, Phish phans want set-lists, etc… If you’re an artist and you haven’t looked at what people are searching for in relation to your music, do it now. Just type your stage name into Google’s Keyword Tool and examine the search volume for each term.

Example: http://katyperry.com/videos 

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