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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Tuesday
Jun242014

Indie Artists: "The Times They Are A-Changin'"

There are different mindsets on owning music today than there were forty years ago. Don’t blame that on anyone in particular. Blame society as a whole. Try to change it and you’ll waste time.

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Monday
Jun232014

How Music Affects Teens

Music is something that each individual has his or her own particular assessment about. Diverse individuals have distinctive taste, and different sorts of music have numerous methods for leaving an effect on somebody. It might be unwinding, maddening, calming, empowering, and a lot of people more.

There are such a large number of sorts of music out there today. Rap, pop, shake, nation, outside the box, elective, no-nonsense are a portion of the rich sorts on the planet. Music conveys either great or unfortunate messages that have enormous effects on how individuals act. Individuals generally get to be companions with other people who have a same taste in music as whatever is left of the individuals they home base with, or it might be the other way around. Individuals may not have any desire to take up with individuals who have distinctive tastes in music on the grounds that they’ll contend about what they think is better yet its simply their own particular assessments.

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Friday
Jun132014

Rap Promo Files: A Story From The Road

I’ve been working with a very talented independent rapper from the midwest for about nine months now. We’ve been building his following and fanbase up from nothing. This artist has several investors who pooled together the budget for a proper run - and a lot of the time was spent preparing this artist for the “industry” and the shenanigans these fcukboys try to pull.

He’s been on and off the road since November, working very hard to win over new fans and spread his music. Sometimes he has to bring his kids with him, other times I have to stop him from attacking certain “industry” people who are obvious scammers. But for the most part he’s been doing a great job building his brand.

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Tuesday
Jun102014

Need-to Know Beginners Guide on Choreography

Experts such as Strictly Come Dancing judge Craig Revel Horwood make choreography look as simple as pie – but anyone in the industry know that this art form takes both talent and a great deal of hard work.

Whether you’re an avid fan of dance and want to know more about the ins and outs, or are a professional dancer who wants to dip their toe into the creativity of choreography, the following guide offers an interesting overview on dance construction.


Choreography In a Nutshell

This literal meaning of the word choreography comes from the ancient Greek language - “χορεία” (circular dance) and “γραφή” (writing) translates in English to “dance-writing”.

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Monday
Jun092014

What question do YOU have about creating success in today's music industry?

What questions do you have as you pave your path in the music industry?

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Monday
Jun092014

#1 Reason why you fail as a musician Part 1 of 2.

How do musicians succeed in the music industry? Is it great music, practice, tours, shows, social networking (not social shouting or a numbers game), posting our music in the correct places for people to hear, monitoring our subscriptions, making industry connections, doing yoga, etc etc.? Yes all of these things are important and must be done, however, there is one huge reason why we fail in the music industry, interaction investment, you know it as marketing.

Now I am not just talking about investing in marketing here, which would say we need to get our music to the masses via the inter webs, word of mouth, playing shows etc. etc. What I am talking about is how people enjoy music threw touch, feel, taste, sight, smell, and sound.   

We have to take all these elements into consideration when starting a project. What gear will you buy that allows you to play live, record, and let your fans participate? Maybe an Arduino is in your future? Perhaps you incorporate touch sensitive lights embedded within the cd cases? Or maybe a smart phone app enabling the audience control over the mood of the room at a show?

The amount of money you invest into how people will interact is such a big piece of the puzzle, if you fail to invest the right amount of money the correct way, you will never get anywhere outside of your small market of fans. 

So how much money should we spend on marketing/interaction? The math is extremely simple: half of our budget goes toward marketing/interaction. Half, not 10% or 20%, but a full 50%. If you have a $10,000 budget, half, $5,000 goes towards recording the project, and the other half, $5,000 goes towards pressing up those CD’s, making a video, printing posters, getting placements in magazines, flyers, radio spots, but also ways to interact with the audience within these other methods. 

I have seen it all in my music career working with the up and comers, to some of the most influential people of our time like PomplamooseLauren Mayhew, and OK GO. One thing that always separates the top from the bottom is who treats it like a business and who doesn’t. Up and comers fail to treat it like a business and fail to implement strategies, or make the right investments, for the future. Marketing is always an after thought to them and they say things like “all I have to do is put it up on iTunes, Reverbnation and post it to Facebook and I’m set.” This is so far from the truth that when months go by and they have no substantial sales they question why, or blame someone else. The truth is, people want to connect and interact with the music. Let that soak in for a bit, interact with music. 

After working with groups like these, I have learned a few things. One, make great music, and Two, invest into some interactive marketing tactics. The case can be made for Pomplamoose that they did not really spend much money on marketing/interacting to gain their popularity, and the same could be said about Laruen Mayhew or OK Go, however, for the purpose of their case studies marketing would fall into the category of interaction. Yes, interaction.

Videos are not the same thing as recording an album - the music is the music - they supply a means of interaction with people, or do they? In a sense, yes, videos do supply interaction. Videos allow the audience to see the group while hearing the music, but this is not really interacting by itself. Thinking outside the box, to make it more interactive, is key in the future of videos. Pomplamoose does a great job of this by not only creating unique videos but by engaging their audience through the process. They ask questions to their audience while making the videos and use the input to get to the final stage, thereby interacting with the audience in a refreshing way through their videos. 

Interaction becomes a function of how & where we are going to place those efforts as an expressive method. In the end it comes down to two elements: Playback and Interaction. 

Playback is the creation, recording, and playback capabilities of the project in its entirety including concerts, cds, .mp3s, and vinyl.

Interaction is getting people to interact with the music, band, artist, or art with touch, feel, taste, sight, smell, and sound. 

We can take interaction a step, or many steps, further then I have touched on, and in part 2 I will discuss how to really engage the audience using feel, taste, sight, smell and sound with two case studies and ideas on how to better bring these concepts to your artistry. 

The biggest thing to remember; create a budget that is achievable for yourself and make sure you put enough money aside for marketing/interaction. Remember, its a 50/50 split between music creation/recording and marketing/interaction. If you don’t follow this rule, don’t expect to be a household name.

 

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With over 13 years experience Zaque Eyns innovative ideas, creativity & understanding of the entertainment industry have helped many individuals realize their goals & objectives. From time management to creative execution of audio or that “can’t be done” idea, Zaque Eyn understands how to deliver top tier product calling it, Creative Empowerment. He founded Funksville, U.F.O in 2008; boutique creative empowerment agency, developing and delivering innovative projects while establishing a solid community of business professionals, and most recently became an author of the book Mastering the Music Business. His specialties include: producing, sound engineering, events, marketing, branding and fashion; each project rooted in successful business approach and strategy.

 

 

Monday
Jun092014

Starting Your Vocal Career

Taking the first step into your career as voice talent is definitely a scary leap, but with dedication and planning it’ll be a smooth journey that will see your voice develop and blossom into the tool you need it to be.

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Wednesday
May282014

Teamwork In The Music Industry

One individual can never be allowed to undermine or destroy a successful business. If a player isn’t happy and wants to leave – they should be allowed to continue their career elsewhere. Each team needs players who will benefit the team as a whole – this benefits the business as well – because the team IS a business.

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Wednesday
May282014

How To Live Stream Your Concert

Not only can you reach your fans with new tools like live online performances, but you can also add more money to your bank account by selling tickets for your live streaming events. This article reveals 5 crucial steps for engaging your virtual audience.

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Tuesday
May272014

10 QUESTIONS WITH KEITH HARRISON OF ASCAP

There’s really no secret to it: scores of artists in the music world love to create music, have an even greater love for performing on stage, and want more and more ears to hear their music. They love to create songs and sounds that will resonate with potential fans and believers. And they have the potential to be creators, innovators, and trailblazers when it comes to making and performing this music. But when it comes to the ideals of protecting music copyrights and keeping a watchful eye on the monitoring, monetization of and compensation for public performances, things might not be quite as sexy, dramatic or fun. Still, these ideals are no less important than that of the actual creation and performance of this music, and are arguably more so. The importance of protecting works of intellectual properly and getting properly compensated for public performances cannot be stressed enough. This is where performance rights like the American Society of Composers, Authors and Publishers, or ASCAP, comes into the fray.

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Monday
May262014

A Word To Aspiring Rappers On Memorial Day

On this Memorial Day, I want to give a quick word of advice to aspiring rappers.

You are your own best resource. Nobody wants to see you win more than you. Nobody wants to see you happy more than you. Nobody wants to see you successful more than you.

If you get tired or frustrated, so will your progress. If you are lazy or irresponsible, then your movement will be too. If you are bitter and have an attitude that the world owes you, then you’ll be expected to pay even more.

Nobody will “make” you famous or “put you on” without YOUR OWN HARD WORK. (Unless they’re gonna sign you & promote you & rape you of all the money.)

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Friday
May232014

Volume 5 from Flaccid-Rock.com has been released!

Flaccid-Rock.com has released 2014 Volume 5 featuring more amazing independent music artists. The following amaxing music is available on Flaccid-Rock.com for your music exploration:

Cali frim Pennsylvania featuring - Thugs Cry (Remix)

Slinger from Los Angeles featuring - It’s Alright, It’s Ok

Blue Dirt Band from Michigan featuring - Take It With Me

Mast Grizzy from VI featuring - The Boidem

MT from Georgia featuring - Country Bred

Young Ray from Florida featuring - I’m On

Another Volume featuring an eclectic mix of varying genres of independent music for your listening pleasure from Flaccid-Rock.com…please share this with others and enjoy the tunes from Volume 5!

Thursday
May222014

Warner Music Group Collaboration with Shazam Creates Hybrid Record Label

By Zach Rickers

In February of 2014, Warner Music Group and Shazam announced that they would enter into a “strategic collaboration” in which Warner would have access to Shazam’s user data and Shazam would have access to exclusive Warner content. Currently, when a user hears a song that they like, whether it is at a restaurant or on the radio, they can open up the Shazam application on their smartphone and hold the phones microphone to the speaker which will then analyze and identify the song title and artist that the user is listening to.2  Once a song is identified, the app logs data such as the time of day the song was “tagged”, the song being identified, and even where the song was tagged (if the user has location services enabled).3  This is the sort of data that Warner plans to use not only for A&R, but also for marketing and promotion purposes.

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Tuesday
May202014

The Ultimate Gig Booking Guide | Phosphene Productions

 

Booking regular shows is an essential part of being a musician when expecting to be heard by the public, and a question we here at Phosphene Productions get asked a lot about. Though everyone has their own technique when it comes to finding the perfect show, many artists new to the scene should devise a “template” to work by and to keep yourself organized when contacting so many different people.

Our goal in this article is to give you a sort of template to use when beginning to develop your own booking strategy, and by the end you should have all the necessary information to kick off your gig.

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