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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Monday
Apr062015

Newbury Comics Scavenger Hunt

The Newbury Comics scavenger hunt started March 27th and ends April 6th. The idea of a huge scavenger hunt pre-record store day is genius. Newbury Comic’s scavenger hunt is a laundry list of tasks that one must complete to gain points; the person with the most points wins the grand prize of $500 Newbury Comics gift card. Some of the tasks are taking pictures in front of famous landmarks or a selfie at the storefront of the first Newbury comics. Other tasks are answering trivia questions and doing activities, while taking selfies.

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Wednesday
Apr012015

How to Market Your Music Like Beyonce' 

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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Monday
Mar302015

How to Increase the Reach of Your Music

Clients on board of Symphonic Distribution have a lot of offerings, but above all, they have choice. Our clients can choose when they want to deliver their content and where they want to deliver it. That choice is not easily found with our competitors, as some won’t even let clients have a direct account on a partner that the distributor is not delivering to (we call that ridiculous).

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Sunday
Mar292015

The Apple Doesn’t Fall Far From The Tree

 

When Apple launched iTunes in 2003, Apple addressed the consumer’s wants by giving them the choice of buying a whole digital album or they had the ability to buy a single track from the album. Apple did not start iTunes to sell music, however to sell the hardware that Apple sells, the iPod. Apple has tried to control music sales since day one to raise the demand for Apple products. In the beginning Apple’s iTunes used DRM technology to block out other competitors that sold MP3 players. This would leave consumers dependent on their iPods. In 2005 Thomas Slattery, filed a lawsuit against Apple. This lawsuit stated that Apple broke antitrust laws by using FairPlay. Any music purchased from iTunes would work only with Apple’s iPod, which froze out competitors. Apple has been a dominant force from its music sales since it’s starting point. Apple has flexed its muscles to control music distribution and deals that worked to their benefit.

In 2010 Apple’s iTunes store started see a decline in sales for the first time. It was at this time that music streaming service started to come in full swing, at this point Spotify was not even introduced to the US Market. Now the tables have turned and Apple is trying to recreate itself once again to address the consumer’s wants by giving them on demand streaming through their revamped Beats music service.

In 2014 iTunes music downloads declined by 14%, while Spotify’s subscriptions increased. Since 2011, Spotify has grown from 10 million subscribers to over 50 million subscribers. I find it funny that the iTunes split of 30/70 will come back to haunt Apple. Basically, the competitor who is stealing streams for downloads is using the same slit. Apple was once making dollar to dollar and now they’re making pennies to the dollar.

Apple, along with Beats music, has to show consumers the value of spending money on a subscription service each month. While other competitors give away freemium tiers and lower subscription fees, this is going to be a hard sell, however, not an impossible one. If anyone can introduce a creative, innovative way for consumers to stream music, it’s definitely the folks at Apple.

ipod_web_1770517b

 

Contact Information

email:  jason@jasonkventura.com

website:  http://www.jasonkventura.com

Sunday
Mar292015

BRASH! Magazine 2016

BRASH! - A Music Marketing Blog started in 2012. This blog was designed to provide music marketing tips for Independent Artists as well as provide a platform for exposure by giving exclusive interviews and social media promotions. In 2016, BRASH! is ready to expand to the magazine scene but we need your help. In order to bring this to life we are accepting donations to design, create, and develop a Music Marketing Magazine to increase exposure and awareness for quality Indie Artists. Funds raised will be used for staff memebers (writers, graphics artists, events etc.) as well as the development for the magazine’s platform, both online and print.

 

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Saturday
Mar282015

Interview: Game Music Composer Matthew Pablo

Violet Jobs spoke to super talented game music composer Matthew Pablo about breaking into the world of Game Audio. He gives some great tips and advice to aspiring composers. Check out his informative website and excellent tutorials at: www.matthewpablo.com

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Friday
Mar272015

How Much Did Kendrick Lamar Make from 10 Million Spotify Streams? 

With the release of his latest album “To Pimp A Butterfly” Kendrick Lamar broke the record for Spotify streams in a single day with 10 million streams. There’s been much debate in the media over what Spotify pays artists per stream. Some artists claim to have only made $0.0001 per stream while Spotify claims to pay artists $0.006 per stream on average.

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Thursday
Mar262015

EPK Anatomy

I know what you’re thinking…

not another long article about making EPKs…

but hold-up….

I’ve made this so you can see what an awesome EPK is made up of:

Click to read more ...

Wednesday
Mar252015

Percussion Studio for Underprivileged Students

I recently launched a crowdfunding campaign on Indiegogo. The funds raised through Indiegogo will allow me to establish a Percussion Studio in Fort Worth, TX. This studio is especially designed to provide music education opportunities for low income families. Here is the link to my campaign site:
https://www.indiegogo.com/projects/percussion-studio-for-underprivileged-students—2/x/10189123
Please help me increase traffic on my campaign site by promoting and sharing this link.
— Sincerely, Marshall Hoybook
Saturday
Mar212015

Radio Corporation of America Reforms, Returns to Camden.

Camden-born performer, musician and entrepreneur, Graham Alexander, announced his companies’ brand portfolio merger into the revived Radio Corporation of America, the former electronics conglomerate that was pieced off to buyers by G.E. through the late 1980s and held as a name holding corporation until the late 2000s. The new and unlikely president quietly detailed the slow re-acquisition process of former brands owned by the company during its Camden-based heyday including Victor Talking Machine Co, His Master’s Voice, Camden, and Little Nipper at an impromptu meeting of the board of advisors.

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Thursday
Mar192015

One Nine Eight Four Denim Releases Pt. 3 Of Artist Editions Signature Tee Series

3/19/2015 -  (NEW YORK, NY) - ONE NINE EIGHT FOUR Denim, partnered with Cure for the Common Studios by Andy Sheffield to create a 3-part Signature Tee series, ARTIST EDITIONS. The idea for this series was to provide consumers with premium signature tees as well as to encourage them to think. Pt. 1 “Over/Under” and Pt. 2 “Inject Some Personality” have received a great response from followers and supporters. With great anticipation for Pt. 3, “Truth Over Slogans” has finally released completing the series!

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Tuesday
Mar172015

Spotify's Rotten Business Model: The "Unlimited Everything" Subscription is a Loser - Now Let's Move Forward.

Everyone is asking “How do we make Spotify work?” The answer is that you don’t, because it just can’t - assuming your goal is to maximize the total revenue earned by the music industry. That’s certainly our goal. Here’s an intro into why Spotify’s business model should be dumped, and the revenue-maximizing model we should pursue moving forward.

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Tuesday
Mar172015

Here We Go Again? The Music Business Turns Away From “Freemium”

Will the music business turn away from Freemium? If you’ve enjoyed free, ad-supported services like Spotify, that enjoyment is in danger. Click to read why.

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Wednesday
Mar112015

Royalty Exchange Expands, Offering Exclusive Private Sales & Auctions for Sought After High-End Music Catalogs

RALEIGH, N.C., March 5th 2015 — Royalty Exchange, the world’s leading music and energy royalties investment marketplace, has announced a private music royalties division focused on connecting its growing publisher network and ultra-high-net-worth investors to high-profile large-scale music royalties and publishing catalog assets.

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