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Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

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3 Best Business Practices For Indie Artists

At a time when digital media is becoming commoditized, it’s increasingly important to rely on tried and true business practices to sustain a music career. Just as loyal customers are the lifeblood of small businesses, loyal fans are the lifeblood of indie artists.

1. Build relationships. Strong relationships with fans are gold. Engage them on an intimate and personal level. Drive them to web services that give you full control over communication with them, such as email lists or your own website.

2. Exceed expectations. Surprise your audience with the unexpected to create loyal fans. They don’t have to be expensive or big things. Send a picture of a hand-written thank you note. Give an extra reward to crowdfunders. Publicly thank a fan for a contribution. Get creative and have fun with it.

3. Cross-sell and up-sell. Music is just one of your products. Continually search for new things to sell that align with what you stand for.  Don’t be shy about promoting them. If you truly believe in the product, it won’t be a problem.

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Moving Instruments: A Nightmare No Longer 

Everyone’s heard of those horror stories of moving with a piano and it accidentally falling on someone and crushing them? What? That never actually happens? Well, even if it doesn’t happen it can still be a nightmare to move with larger instruments such as pianos and drums. Here are some helpful tips on packing for a move when you have large musical instruments:

Wrap Properly

When instruments are wrapped improperly it can cause major damage that can end up costing you more than your entire move, depending on what kind of instrument it is and how much damage is done. Make sure that instruments with strings such as cellos, harps, and guitars that the strings are loosened lightly and then wrapped in bubble wrap, taped up, and put into their case. Once the instrument is inside the case, make sure that if there’s lots of free room to use crumpled paper to fill it in a bit.

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Hey YouTube! 750 indies have signed the Fair Digital Deals Declaration


The 32 pages long YouTube horror story

Some time ago I happened to read the long, horrible contract that YouTube asked indie labels to sign for launching their new premium streaming service. A copy of the leaked contract is here but I guess you won’t go far: their legal patois is unintelligible to a normal human being.

The contract is not only horrible to read: it is also greatly unfair toward indies. So indies promptly replied by taking off content from YouTube (Adele was said to be missing although I was much more concerned about XX and Anna Calvi).


Indies’ next bold move

Now it seems that indies have taken another move toward the Cupertino’s giant: more than 750 of them have signed the Fair Digital Deals Declaration (and notwithstanding the longish hashtag #fairdigitaldeal4artists, they quickly created a buzz on twitter), an initiative launched by the WIN- Worldwide independent network, that represents the interests of independent labels.

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"It's Not Just About The Music…"

“It’s not just about the music- the music is the foundation and the platform but to make that music heard it is so much more. A great song is kind of the beginning. Even most the songs on the radio- I would say it’s half great songs and half good songs put out by great artists- people would rather hear the okay or good songs by the artists that they love and stand behind and the movement they follow rather than great songs by people that they don’t care about.”

“It’s all about the moment and the experience, you have to give people something they can remember- maybe it’s doing something in your set that’s a little bit different that they can’t get with anyone else. You have to give them exclusive content; it’s the same business model for almost anything. Why do people wanna buy this when they can buy that? What does your product have that the other products in the same exact market don’t? What’s different? Music is the same thing.”

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Online Music Marketing Strategies for Indie Musicians 

These days online music marketing is one of the most widely used forms of advertising and marketing used by musicians. But oddly enough most musicians do not have a plan in place as to how they plan on marketing their music. Most consists of random twitter and facebook posts, but have no strategy in place. I’m going to touch on a few things you can do right now to improve your music marketing. So here are 4 basic strategies you can put in place right now to take your online music marketing to the next level. 

1. Master a Few Proven Strategies Instead of Being “Good” at Several

Every day there is a new social website popping up. And many artists run to that new site and post all their information and where does it go? Nowhere. It is better to become a master of a few than to be good at many. For instance the three that I like to focus my time on is Twitter, Facebook, and Instagram. They all integrate extremely well, and so I can maximize my efforts. I also like to use a program called Hootsuite, because I can make several posts at once without ever going to a social page.

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Dream Web Solution

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5 Tips for Finding Your Online Voice

No matter the style of content you find most effective with your fans – blogging, tweeting, videos, photos, Vines, etc. – one thing remains certain: You must be consistent in your voice in order to build long-term connections with your fans.

This voice will become the building blocks for your brand both online and off, and will ultimately become the way your existing fans, new fans and the community at large identify with you as a unique presence. In other words, finding an online voice that best suits you is the first step to ensuring you are, to paraphrase Seth Godin, remarkable and not invisible.

Though there are a seemingly infinite number of ways to arrive at your own voice, here are five tips to help you focus in on what may come to define your voice later on:

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How to Get a Digital Single Deal with Sony

  If you produce your own music, you can enter two original songs for a chance to win a digital single deal with Sony Music UK!  
          It doesn’t matter if you’re a singer-songwriter, in a band, or a DJ—the winning act will receive an all expenses paid trip to London for 6 nights, with the same label that’s home to Beyoncé, Justin Timberlake, Pharrell Williams, Calvin Har

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Indie Artists: "The Times They Are A-Changin'"

There are different mindsets on owning music today than there were forty years ago. Don’t blame that on anyone in particular. Blame society as a whole. Try to change it and you’ll waste time.

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How Music Affects Teens

Music is something that each individual has his or her own particular assessment about. Diverse individuals have distinctive taste, and different sorts of music have numerous methods for leaving an effect on somebody. It might be unwinding, maddening, calming, empowering, and a lot of people more.

There are such a large number of sorts of music out there today. Rap, pop, shake, nation, outside the box, elective, no-nonsense are a portion of the rich sorts on the planet. Music conveys either great or unfortunate messages that have enormous effects on how individuals act. Individuals generally get to be companions with other people who have a same taste in music as whatever is left of the individuals they home base with, or it might be the other way around. Individuals may not have any desire to take up with individuals who have distinctive tastes in music on the grounds that they’ll contend about what they think is better yet its simply their own particular assessments.

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Rap Promo Files: A Story From The Road

I’ve been working with a very talented independent rapper from the midwest for about nine months now. We’ve been building his following and fanbase up from nothing. This artist has several investors who pooled together the budget for a proper run - and a lot of the time was spent preparing this artist for the “industry” and the shenanigans these fcukboys try to pull.

He’s been on and off the road since November, working very hard to win over new fans and spread his music. Sometimes he has to bring his kids with him, other times I have to stop him from attacking certain “industry” people who are obvious scammers. But for the most part he’s been doing a great job building his brand.

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Need-to Know Beginners Guide on Choreography

Experts such as Strictly Come Dancing judge Craig Revel Horwood make choreography look as simple as pie – but anyone in the industry know that this art form takes both talent and a great deal of hard work.

Whether you’re an avid fan of dance and want to know more about the ins and outs, or are a professional dancer who wants to dip their toe into the creativity of choreography, the following guide offers an interesting overview on dance construction.

Choreography In a Nutshell

This literal meaning of the word choreography comes from the ancient Greek language - “χορεία” (circular dance) and “γραφή” (writing) translates in English to “dance-writing”.

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What question do YOU have about creating success in today's music industry?

What questions do you have as you pave your path in the music industry?

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#1 Reason why you fail as a musician Part 1 of 2.

How do musicians succeed in the music industry? Is it great music, practice, tours, shows, social networking (not social shouting or a numbers game), posting our music in the correct places for people to hear, monitoring our subscriptions, making industry connections, doing yoga, etc etc.? Yes all of these things are important and must be done, however, there is one huge reason why we fail in the music industry, interaction investment, you know it as marketing.

Now I am not just talking about investing in marketing here, which would say we need to get our music to the masses via the inter webs, word of mouth, playing shows etc. etc. What I am talking about is how people enjoy music threw touch, feel, taste, sight, smell, and sound.   

We have to take all these elements into consideration when starting a project. What gear will you buy that allows you to play live, record, and let your fans participate? Maybe an Arduino is in your future? Perhaps you incorporate touch sensitive lights embedded within the cd cases? Or maybe a smart phone app enabling the audience control over the mood of the room at a show?

The amount of money you invest into how people will interact is such a big piece of the puzzle, if you fail to invest the right amount of money the correct way, you will never get anywhere outside of your small market of fans. 

So how much money should we spend on marketing/interaction? The math is extremely simple: half of our budget goes toward marketing/interaction. Half, not 10% or 20%, but a full 50%. If you have a $10,000 budget, half, $5,000 goes towards recording the project, and the other half, $5,000 goes towards pressing up those CD’s, making a video, printing posters, getting placements in magazines, flyers, radio spots, but also ways to interact with the audience within these other methods. 

I have seen it all in my music career working with the up and comers, to some of the most influential people of our time like PomplamooseLauren Mayhew, and OK GO. One thing that always separates the top from the bottom is who treats it like a business and who doesn’t. Up and comers fail to treat it like a business and fail to implement strategies, or make the right investments, for the future. Marketing is always an after thought to them and they say things like “all I have to do is put it up on iTunes, Reverbnation and post it to Facebook and I’m set.” This is so far from the truth that when months go by and they have no substantial sales they question why, or blame someone else. The truth is, people want to connect and interact with the music. Let that soak in for a bit, interact with music. 

After working with groups like these, I have learned a few things. One, make great music, and Two, invest into some interactive marketing tactics. The case can be made for Pomplamoose that they did not really spend much money on marketing/interacting to gain their popularity, and the same could be said about Laruen Mayhew or OK Go, however, for the purpose of their case studies marketing would fall into the category of interaction. Yes, interaction.

Videos are not the same thing as recording an album - the music is the music - they supply a means of interaction with people, or do they? In a sense, yes, videos do supply interaction. Videos allow the audience to see the group while hearing the music, but this is not really interacting by itself. Thinking outside the box, to make it more interactive, is key in the future of videos. Pomplamoose does a great job of this by not only creating unique videos but by engaging their audience through the process. They ask questions to their audience while making the videos and use the input to get to the final stage, thereby interacting with the audience in a refreshing way through their videos. 

Interaction becomes a function of how & where we are going to place those efforts as an expressive method. In the end it comes down to two elements: Playback and Interaction. 

Playback is the creation, recording, and playback capabilities of the project in its entirety including concerts, cds, .mp3s, and vinyl.

Interaction is getting people to interact with the music, band, artist, or art with touch, feel, taste, sight, smell, and sound. 

We can take interaction a step, or many steps, further then I have touched on, and in part 2 I will discuss how to really engage the audience using feel, taste, sight, smell and sound with two case studies and ideas on how to better bring these concepts to your artistry. 

The biggest thing to remember; create a budget that is achievable for yourself and make sure you put enough money aside for marketing/interaction. Remember, its a 50/50 split between music creation/recording and marketing/interaction. If you don’t follow this rule, don’t expect to be a household name.



With over 13 years experience Zaque Eyns innovative ideas, creativity & understanding of the entertainment industry have helped many individuals realize their goals & objectives. From time management to creative execution of audio or that “can’t be done” idea, Zaque Eyn understands how to deliver top tier product calling it, Creative Empowerment. He founded Funksville, U.F.O in 2008; boutique creative empowerment agency, developing and delivering innovative projects while establishing a solid community of business professionals, and most recently became an author of the book Mastering the Music Business. His specialties include: producing, sound engineering, events, marketing, branding and fashion; each project rooted in successful business approach and strategy.