Now, if you’re an artist or start-up business owner, you most likely know how it feels to go without, for the sake of your career, simply because you have that much passion for it. You may even be going through that phase right now, and you may feel like you’re stuck between a rock and a hard place when it comes to your career. Does this cycle sound familiar to you:
- I don’t have money because my music/business hasn’t taken off.
- My music/business hasn’t taken off because it’s not being promoted enough.
- It’s not being promoted enough because promotion takes money, and I don’t have money.
- (repeat steps 1-3 above)
This is probably one of the most frustrating phases that about every career builder has gone through. The good news about this cycle, is that promotiondoesn’t have to cost loads of money. Ironically enough, the cheapest/free forms of promotion work the best!