I just read an article on Marketing Prof’s about a technique that will make it easier for us musicians to get new and existing fans to like, share or buy more of our music and merch.
Music Think Tank Open
Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.
Cover Me is a “Behind the Music” series based in Austin, Texas. It will feature a group of musicians and singers collectively known as “The Cover Kings”. The show is currently running a campaign on Kickstarter.com and hunting for talent at SXSW 2013.
If you’re an artist waiting to be “discovered” or hoping to be given a record deal based on your perceived talent or the “uniqueness” of your sound, it’s time to educate yourself on the basics of the music business. The belief that major labels are LOOKING to sign new artists because of their talent is very far from the truth, and the sooner a person who desires to be an entertainer learns this, the better.
For some reason, I’ve been getting a lot of emails this week from artists asking me to sponsor them directly. I’m guessing it’s a combination of me writing about the subject and laziness where they don’t realize that I don’t provide those services directly, I simply provide tools for artists to aid them in that area.
In the last decade, the music industry has seen a lot of changes, and with these changes come new and ever-changing obstacles that we, as independent musicians, need to adapt to.
Any artist who has been serious about progressing his or her career for a certain length of time will have sat in enough seminars and read enough books to have heard the old adage that you have to think of your music as a product if you want to make money from it. As artists we are often terribly pained to try to place monetary value on our creations, let alone remove ourselves emotionally from them enough to think of them as merely items for sale, yet in today’s industry even this concept seems to be changing.
I published an article last year on copyright and its evils. Both the title and tone were deliberately provocative for a reason – I argued against copyright from moral not utilitarian grounds. That is, I attacked head-on the fundamental injustice of copyright laws, rather than quibble about how they can be tamed and made “fairer”, as most pro-freedom advocates do.
The article was picked up by many websites. Many objections – some sensible, some just angry – came in from readers. I address some of these objections below.
DEFOX RECORDS & HEART OF STEEL RECORDS are proud to announce the record deal with guitar wizard LUCA ZAMBERLIN.
The Brand Review is a bi-weekly web-series I’ll be hosting that critiques and analyzes recording artists’ overall brand package, brand partnerships, endorsement deals, lifestyle, and more.
I am an Rdio premium subscriber (switched from Spotify recently), I also use SoundCloud a lot and… I still have to buy music from iTunes. It’s not that I like to own stuff but just sometimes it’s the only way to listen to what I want, like the recent release of Ludovico Einaudi, “In a Time Lapse” (which I highly recommend by the way).
Yes, “In a Time Lapse” is available on Spotify, still there is a lot of stuff which is not on Spotify but, for example, on SoundCloud. But that makes me think that there is some cool music which doesn’t hit SoundCloud and so on…
Music Booking Platform Revolutionizes Outdated Processes
Muzeek and its “book button” take on paper trails, wasted time and green M&M’s
Bondi, February 26, 2013 - Artists, venues and everyone inbetween can safely writeoff hours of unnecessary paperwork, days of back and forth emails and countless curseridden tirades aimed at a venue that didn’t pay or an artist that didn’t play, as Muzeek, the world’s most progressive, digital booking platform launches its website and the first and only embeddable “book” button to the music industry.
Hello my name is Hollaman Lindsay and I am asking all of you to see if you can possibly aid me in my attempt to win Joe Bonamassa’s Blues Masters Competition. The first round for this contest is based off of viral popularity and how many views and shares your audition video gets, now I aint sayin that I cant generate that many views and shares because I dont have the talent, Its just that I live in Hiram Georgia and we got more stock in rakes then we do computers so its hard for me to find many people around me to support it. So I am inquiring you to see if you can help me get my name out there and get my audition video views and shares because if I can get past this first round and make it to guitar duals I think I got it made in the shade.
Re-caught is a new and easy app that lets you create your own digital mixtapes from music you find on youtube. Whether you find music and want to remember and play it for your own or create mixtapes for friends as a gift. One thing that was important when designing re-caught was to make sure that tapes cannot be modified later on and are created anonymously. You don’t need to sign up or register to create mixtapes or play them !
According the author B.J. Mendelson, they are full of shit. In his latest book “Social Media Is Bullshit,” Brandon is clearly on a mission to help business see through the hype and expand their online presence.