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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Monday
Oct172011

The Bastards Of The Digital Age

*bastard in a non derogatory way and in no relation to the old meaning of the word

“New technologies have revolutionised our lives, undercutting established norms and upending industries. It’s in these periods of uncertainty that true innovators revel… this next generation of creative minds is keen to recreate the country in its own image: inspired, individual, artistic.”
David Annand

What we need are radicals keen to re-imagine the creation and distribution of their art.

Many artists still think the internet isn’t all that special, that the internet is effectively just Facebook, Twitter and a nice looking wesbite. A bastard of the digital age is an artist who takes advantage of what is presented to them right now, to do something new. There will be no shortage of those people who only do something because everybody else is already doing it, but there will always be a shortage of bastards – the innovators on the outside – burrowing their way in for the explosion.

Click to read more ...

Friday
Oct142011

Top 9 Song Pitching Platforms

Many musicians fail to achieve success in the music industry due to lack of “follow through”. The simple act of following through on a few crucial things can make all the difference.

Going round in circles

I used to lack follow through. I’d write song after song but rarely send it to anyone in the industry. Was it laziness, fear of rejection or simply being too focused on my next musical creation? Too be honest I don’t know, but whatever the answer, the non action resulted in stagnation of my music career without me even realising it. I was busy writing songs, working hard and pushing forward, but in reality I was simply going round in circles.

I now view music “creation” as a form of preparation and nothing more. The real job is to send my work to the industry and get their thoughts and literally expose my music more. Shifting my focus in this way means I am able to follow through with each song I write.

Click to read more ...

Thursday
Oct132011

A master plan to get indie music into the UK charts

Bitter Ruin are on a mission to get their music into the UK charts on Sunday 9th October.

“We all want that so what’s new”, I hear you say.

Well of course it’s not new but what’s different is Bitter Ruin are seeing the results of a very good piece of planning that all indie musicians can learn something from. Plus there’s the fact that they’re unsigned and doing all of this themselves with grace, enthusiasm and a good pinch of strategic thinking.

Bitter Ruin formed in 2007 in Brighton when Ben Richards and Georgia Train met at music school. Although they understood each other musically through their classical training, they had dramatically opposing music tastes. Georgia listened to Fiona Apple, Regina Spektor and The Talking Heads whereas Ben preferred rock and bands like Metallica. The result? ‘Contemporary Expressionism’ with passion and musical intelligence at the heart of what they do. Their songs are about the darker side of life and their innovative performances come alive with theatricality, strong sparing vocals, harmonisation and raw instrumentation.

Click to read more ...

Wednesday
Oct122011

What People Will Always Want

How hard is it to make money these days from music? Umm, really hard! The Future of Music Coalition recently had their summit so I googled to see if anything was written to sum things up. My search of “future of music” resulted in an article - “Future of Music Summit: More Chaos Ahead 

Tuesday
Oct112011

Tech: An Introduction to Field Recording

Earlier this summer, I was doing sound design for a video game company, work which involved going out into the city to capture source material to use as the basis for my projects. Applications This presented a conundrum of the ‘how should I go about this?’ type. Recording in the field can be applied to live gigs (where legal), band rehearsals — uploading impromptu recordings/videos of your band is a great way to connect with fans – interviews, on-location podcasts, capturing great sound effects and everything else in between.

Click to read more ...

Monday
Oct102011

Who are the Highest Earning Musicians in the UK & US and How Do They Impact the Economy?

A few days ago I wrote a post over on Canpages about how Justin Bieber, Drake, and Chris Brown represent a whopping 7% of Canada’s whole music economy, which as a figure is a staggering $107,000,000 a year. I thought it would also be quite interesting to look at who has the biggest impact on the music economy here in the United Kingdom and in the United States.

The UK is home to three of the current highest earning artists in the world: U2, Elton John, and Paul McCartney, who collectively earn a massive $362,000,000 a year (it slightly dwarfs Justin Bieber’s $53,000,000!)

 

Click to read more ...

Friday
Oct072011

Can You Predict A Hit? The 21st Century A&R Answer

On Saturday, Bob Lefsetz asked this question in his post located here.

I have dedicated the past 10 years (of my 20 in this business) to precisely this question - or as I ask it now, “How can we make the A&R process more efficient and more accurate?”

Click to read more ...

Thursday
Oct062011

Get new fans on Google Plus

So you’ve got a great Google Plus profile set up, you have videos and links to your music posted, and you’re connecting with as many music industry professionals as possible. (If you don’t have a profile, you should). The next logical step is start converting other Google Plus users into rabid online fans of your music. There are two ways to go about this.

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Wednesday
Oct052011

MyMusicExec.com - Tunnel Vision: Today's "Internet Entrepreneurs"

Clearly the Internet has transformed the manner in which music is promoted and presented to the public. Never has the relationship between art and money been so complex- I mean, who would have ever thought of the day we would see artists who use to sell 3-5 million records first week now struggling to hit Gold? (500k) I can assure you some of the biggest business guru’s were hit with a taste of reality when the Internets power would become somewhat of a overnight success.

Let us rewind- pretend it is 1999 (Good days right?) Billy Joel is given an award for his “inspired songwriting and exciting performances”, Britney Spears releases her debut album “Baby One More Time” (we all remember that video!) the Chili Peppers release Californication with John Frusciante and sell 13 mill worldwide and of course the debut of Hip Hop icon Eminem releases “The Slim Shady LP” - Great time in music right? Now, keep in mind Napster debut July 1998. What if Britney, the Chili Peppers and Eminem had the foresight to see the impact the internet would have and all decided to release their album digitally? What change would have been brought on if they embraced the idea of “internet entrepreneurship”? Do you think they would have been the megastars they are today? Or would would the Label say “Your crazy! This internet thing is a phase and it will pass! It’s like the Record…or like the 8 Track Player..or like the Cassette Tape…or like the CD”

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Tuesday
Oct042011

STAYING AWAY FROM GLUTEN BUT STAYING CLOSE TO SINGING 

Los Angeles – Amanda Marie uses her 20+ years of musical talent to sing for a variety of non-profit organizations but it’s only possible after a diagnosis of Celiac Disease (auto-immune disease & gluten intolerance). So what’s Celiac? An allergy to gluten, wheat, flour, barley, & hops.

Physical complications inhibited Amanda Marie to sing & perform optimally until the recent diagnosis of Celiac. The overall vitality is affected; voice inhibited coupled with esophageal problems for singers suffering from Celiac is common.

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Tuesday
Oct042011

myShuffle - an iPhone app that lets you play the music you like

myShuffle, an app that lets you shuffle through your music library while learning your music taste to maximise your musical experience. myShuffle puts you in control of your shuffle. With its simple and intuitive interface, myShuffle allows you to change the likelihood of songs and artists to be played again. With one-touch, myShuffle learns your musical taste and tailors your shuffling experience to match your very own musical taste.

Click to read more ...

Monday
Oct032011

Online mastering - advice on choosing the right service for your music

Online mastering studios have been around for a number of years now and many musicians maybe be attracted to the lower prices. There is no doubt that saving some money is on a lot of peoples minds these days. This is understandable, however the online mastering services you can find on the internet are wide and varied along with the pricing that you can find. As an operator of a professional online mastering studio myself I find it quite alarming when looking at the websites of some people offering online mastering services. It is very obvious to a mastering professional what studios seem ill equipped or lacking in experience and skill that mastering requires. As such I thought it would be a good idea to list some of the things to look out for when choosing mastering. Firstly I will clarify what mastering is. Mastering is preparing a body of music works for final release medium. This involves fades, spacing, tonal sonic tweaks, tweaks to the dynamic range of the material, entering sub code data such as ISRC codes and UPC/EAN codes  and quality control. (click, glitch removal etc) A master format might be a CD-R pre master disk or a DDP file or .wav and MP3 files.

Click to read more ...

Monday
Oct032011

Musicians Takeout - Online resources for all musicians

Musicians Takeout was created by musicians for all musicians. People of all ages and musical diversities are able to benefit from the resources we have presented on our website. Musicians Takeout was launched December of 2010 with the intension to compile useful tools, lessons and information for the benefit of all musicians.

Friday
Sep302011

Why you need to be on Google Plus now

The music blogs lately have been wallowing in pessimism about the new social network from Google. The general line of thought seems to be that Google + is yet another added burden along with Twitter, Facebook, that old website called Myspace, etc. However, Google Plus has several features that no other website or social network offers.

Click to read more ...