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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Wednesday
Jun082011

Three Things All Independent Artists Should Do

The challenge of being an independent artist, especially when you’re starting off is that you have no one but yourself to answer to. This of course can be both a good and bad thing. For one, if you’re driven - you can do many things very fast because you don’t have to delegate. On the other hand, some days, nothing happens at all because no one but yourself is responsible for your career (and you decided to just stay at home and comment on all your friend’s Facebook pages.) A very real issue is that most of what we do as artists does not pay financially (at least not immediately). Most of it is groundwork, most of it is the business side of our careers. This of course makes us comes to terms…

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Tuesday
Jun072011

Mining a Niche and Sticking Together - What We Can All Learn from Post Rock 

Given how difficult it is to ‘make it’ in music, it’s easy to see every other musician in your area or genre as a competitor. However, as has been pointed out by some commentators already (notably ?uestlove) it’s actually a much better idea to unite with like minded musicians rather than ignore them at best, or sabotage them at worst. Simply put, some of the greatest acts ever to emerge came from a ‘scene’, whether accidentally or deliberately created.

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Thursday
Jun022011

How Do YOU Fit Into Culture? or... Content Marketing: Finding Your Niche 

How Do You Fit Into Culture? Not your band. Not your music. YOU. The individual behind the music. You are unique. You have individual tastes, interests, passions, and hobbies. Now… think for a moment. If you were to talk about a diverse subject matter on your blog (rather than just your music), and in your videos, in your photos, and in your tweets… you can attract an entirely new audience, which you never thought you could have access to.

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Wednesday
Jun012011

Your Fans Aren’t Finding Your Website on Google

Well, they might, but not as often as they should. Odds are, the current version of your official website is not bringing in as much search traffic as it could. Your site is probably missing the content that your fans are looking for most. Luckily there is an easy fix. By adding a few pages to your site your dot com’s search traffic can increase dramatically. Here are the pages you need to add if you don’t already have them.

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Thursday
May192011

Sharing, Streaming and P2P -- The Death of Our Internet's 'Hippie' Era

It was too good to be true. You always knew it. Millions of songs, movies, books, etc., all up for grabs, all of the time. We used to think, ‘Oh they won’t catch me— they may catch the sophomore college fool who seeds hundreds of torrents, but not me.’ Now they won’t have to.

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Thursday
May192011

Music Career Interviews - Ariel Hyatt

This interview was originally posted on Chris Rockett’s Music Marketing Website

If you sniff around in music marketing for a while you will soon start to hear little whispers about the awesomeness of Ariel Hyatt. First it will be a YouTube video, then a blog post, and pretty soon you’ll be a fully fledged “Ariel Addict” shouting I don’t want to go to rehab.

An ode to Ariel: “Buy her books, read her blogs…go see her at a conference.”

Ummm…I can’t really think of anything to rhyme with conference, and to be honest I think the whole poem thing was a bad idea ;-)

But I’m just kind of excited…why?

Well so far I have read the interview below twice and my notebook is already full with new ideas, book recommendations, websites to visit and new musical strategies to implement. I can’t wait for you to start using this information so I’m going to shut up now and hand over the stage to the real first lady of music marketing.

Enjoy,

- Chris

Quick Fire Questions

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Thursday
May192011

Why the Loudness Wars Still Matter

It’s hard to believe that in 2011 the loudness wars are still an issue. For the past decade or more, mastering engineers have been fighting against the race to 0dB (and beyond) in an effort to right the wrongs of the 90s. But records are still released that have had all the life compressed out of them. Why?

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Wednesday
May182011

Discover Some New Music

You know what is great about music, that feeling of excitement you get when you discover a new song, album or band. Something that up to that point never existed in your world, but with one song all of a sudden you have this great feeling of discovery, of finding something new… new to you. Let me give you a few examples.

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Wednesday
May182011

Good Music & Good Talent in the Midwest

DRO MAN Dro Man (unsigned) is an artist with character, who is developing as a gentleman in the industry. He is backed by a professional team that is shaping his persona to reflect quality role-modeling. He has recently gotten involved with Red Cross, and the Midwest Food Bank to support the victims of Tornados in the Southern US. He has taken notice of the influence his music and person has on individuals of all ages. His current single “Jiggalate” is responsible for a dance craze that is currently sweeping the Midwest. In addition, he has a tremendous fan base in several Midwest markets and almost every kid in Indianapolis’ public schools system and their parents are “Jiggalatin”. The hit single, Jiggalate is published with EMG Publishing, registered with BMI, and recorded in Mediabase and BDS systems. The song is currently in the Top 10 on WHHH 96. 3, and is quickly being added to other regional and national syndicated radio stations. He is planning a 10 state, 20 city tour, which is sure to attract more than 50,000 attendees.

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Tuesday
May172011

Frisco School of Music Students create band using iPads

The Frisco School of Music presents “iBand”. This is an advanced class taught by Gabriel Batista with all of the instruments being iPad Apps. All of the students are taking music lessons at the school and were able transfer those skills to the various iPad applications.

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Monday
May162011

Top 5 Things to Avoid as a Beginning Band

So you and your friends have gotten together and formed a band.  It seems like the perfect idea.  You write good music, are really good friends, and want to work really hard to make it as a band because who wants to work in a dead end corporate job when you could be living off your dream.  I get it because I’m right there with you.  BUT, if you are serious about this, you need to start somewhere and I write this with the hope of having you start out better than where I was (which was square zero).  So here is a top 5 list (in no particular order) of things to avoid so you won’t have to make the same mistakes that I did

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Sunday
May152011

Transcript - Ian Rogers from Topspin Discusses Social Networking and Commerce Solutions on The Music Biz Weekly Podcast

Welcome to transcript of episode seven of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson. Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.

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Sunday
May152011

I'm bringing Christmas In May!

Every year I walk into the mall on a nice fall day and at some point it happens. I start noticing the red and green decorations and find myself humming “Chestnuts Roasting” (Yes, I know the real title is “Christmas Song”. I choose to not use it as I think that’s a cop out title!) Last year, they literally had Christmas music and decorations up the first week of October! Before Halloween?!?! Seriously guys! What’s up with that!?!?!

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Friday
May132011

PRE SHOW MADNESS! 5 Things Not To Do the Day Of Your Show

When you start a band, there are a lot of things to worry about before playing your first show like rehearsal, promotion, starvation, etc. Even if you have your sh*t together, there are still some things that you cannot prepare for. So, for the sake of making your band huge and successful, here is a list of things NOT to do the day of your very first ever show! And yes, these are all based on true events…

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