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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Thursday
Mar012012

Freedom Through Self-Reliance

To think that nothing is original anymore is to disregard the individual’s genuine emotion, brought upon by his or her unique circumstance, that which fueled the need to create art and invent technologies. It also leads to people overlooking future innovators, while extravagantly idolizing past innovators. I see this happening all the time on Facebook. Listeners post music and videos of “the greats” from the past, as if the high point in music had already come and gone. And listeners who post new music for their Facebook friends to see are faced with a social network full of musical cynics and skeptics.

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Wednesday
Feb292012

When Your Moonlighting Artist Gets Famous

As luck would have it Whitney Houston sang on three of my demo tapes. Now what?

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Tuesday
Feb282012

True Entertainer OR Master of Smoke and Mirrors from BRASH! - A Music Marketing Blog

I have tuned into various award shows, concerts, and talk show performances displayed by artists. The performances that I love the most are when artists show their TRUE self whether it’s the dance skills amazing or just a microphone and a piano expressing their inner selves with. However, some artists take advantage of high technology, background dancers, and major effects using it to mask their lack of talent. As a devoted entertainment fan, it’s easy to tell the difference.

In this industry artists are charged with the task of entertaining. With that in mind, some feel that pulling out all stops to perform a good show along with creating a massive buzz for the media to cover is the way to go.

 

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Monday
Feb272012

Single driver loudspeakers and their role in mixing music

There was once a time when any credible mixing studio would not be seen without a pair of Yamaha NS-10 monitors. They are the black speakers with the white cones and are well recognized even by lay persons, in fact many people still swear by using them today. However another very common but less well known loudspeaker was the Auratone 5C. This speaker was very unassuming, a 5 inch single circular driver in a small wooden box. The goal of this speaker was to allow an audio engineer to have a focus on the critical mid range frequencies of an audio mix.

Almost all instruments and voices have mid range components and it is a frequency range which can easily get cluttered and such a speaker as the Auratone 5C allowed the engineer to reference the mid range without the ambiguities of multi driver loudspeakers. This type of speaker also approximated the reproduction characteristics of television sets, small radio receivers and other small devices from which sound would be reproduced.

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Friday
Feb242012

Fan Engagement Gets Revealing

Fans are often eager to be the first to know and tell their friends that a favorite band is coming to town. Social media facilitates a certain amount of this organically, but how about harnessing the excitement of a tour launch to amplify the results? For the launch of their co- headlining “This World Is Ours Tour,” Escape the Fate and Attack Attack!‘s management team at The Collective built a custom Facebook app that used fans’ engagement to actually reveal the dates.

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Thursday
Feb232012

Take The Bit Rate Hearing/Audibility Test

I put together a little test to see how audible the differences between various bit rates are. It’s not the pinnacle of excellence in scientific methodology but it’ll tell us enough and makes good use of the tools the average person might have. If you’re interested in taking the test, it and everything you need to know about it are here.

The more responses I get, the better so please participate. If you post your response here, please post it on my site as well so I can tally it easily.

Thursday
Feb232012

They didn’t know (From BRASH! - A Music Marketing Blog)

“They didn’t know how to market me….”

“They didn’t know what to do with me….”

How many times have we heard GREAT artists say this?! Well as for me, I’ve heard it more times than I care to hear anymore. It is important for an artist to be surrounded by the right team that is willing to teams go that extra mile to  push quality artists to the mainstream.  Just because an artist does not fit into a specific mold does not mean that their career has to suffer and miss out on a promising chance. With that being said, artists must be receptive of constructive criticism and understand that they have a team of professionals who are experienced and knowledgeable in their craft.

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Wednesday
Feb222012

Rexly Wants You to Press Play and Hear Something New

Rexly is a highly personalized social music service that uses data from your personal listening habits and your “super trust” network to deliver fast and relevant digital recommendations. Rexly strives to rock musical worlds by collecting the most meaningful data and applying the most powerful recommendation techniques, in an environment that respects privacy and reveres individuality.
Earlier this week, I was able to speak with Co-Founder Joel Resnicow as he was returning from the SF MusicTech Summit. Joel is a serious data geek with plans of making Rexly the Walmart of digital media.

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Tuesday
Feb212012

App for Musicians to create Setlists

Gigster - Setlists at your fingertips

With this great iPhone-App you can:

Create, play and share setlists for gigs and shows as a band, individual artist, manager or fan.

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Monday
Feb202012

So Now Spotify is The Enemy?

We are in a day where the choice is yours. No one is obligated in using particular services or products. Believe it or not I own no Apple products. I was given a 4gb iPod shuffle as a gift one year. I lost it about a month or two later. I went out, bought an 8gb memory card, loaded up my blackberry with music and never looked back. Sure the commercials and other marketing campaigns for Apple looked and continues to be great, but at the end of the day I have a choice. I say this to say, I don’t understand why artists & music industry personnel continue to lash out at Spotify. As I tweeted earlier today, if a download is .99, how much do you expect to get from a stream? That’s not Spotify’s fault. They didn’t create streaming, they just created a great model to capitalize off it.

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Friday
Feb172012

Artists: Respect Your Fans

Yes…I am an artist. But in addition to that, yes…I am a FAN of music. I wouldn’t even consider trying to become an artist if my love for music wasn’t there. I still go crazy when I hear someone like Ghostface or Rakim on stage live, rocking out their classic songs. I still enjoy taking the time to listen to albums, giving my undivided attention and reading the liner notes. Even if I wasn’t an artist, I would forever be a fan of music that feeds the soul.

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Thursday
Feb162012

Who really gives a shit?

I have never made the connection between ‘making a living from’ and ‘making music’. To me, making music is making art, art cannot be relied on, art is volatile. When it is not, it is mundane. And mundane shifts in vast quantities. But so does the other stuff, the volatile stuff.

I hate the music industry because it is an industry obsessed with youth (i am a youth and i still hate it), it is not possible to grow old gracefully.

The music industry is like this wining child. It’s an immature, baby of an industry.

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Wednesday
Feb152012

Stormy Weather: Does Cloud Computing have a license to kill the music industry?

Piracy was what the (now dormant) SOPA bill was all about, and was never far from anyone’s lips at MIDEM this year. But bored of the same tired arguments against piratebay, bittorent sites and the infamous Megaupload, the industry has turned its attention to those who actually do stay on the right side of the law

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Tuesday
Feb142012

EDM: How It Can Benefit The Music Industry

Swedish House Mafia sold out Madison Square Garden in less than 10 minutes. Ultra Music Festival sold out within 20 minutes of pre-ticket sales. It’s more than safe to say djs are this generation’s rock stars sending EDM barreling through this world in the same manner as a freight train lacking brakes- full steam ahead with no stopping in sight. In a recent interview, Diplo said “I know one thing — the major labels, the A&Rs, are very frightened now.” This info comes as no surprise since executives are the first to cry injustice, music and otherwise. Rather than create an imaginary war or take on the ever so popular victim role, music executives should think, “What can EDM do for me?”.

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