Growing up in Kazakhstan, urban pop recording artist Zaza felt out of place in her inner circle of family and friends, in her home country, and in her own skin. Music provided the refuge of belonging she so craved. It wasn’t about listening to it—as there was very little music in her household or around her neighborhood—as much as it was about the catharsis of making it. Music swept her away, both inwardly and outwardly. Now, with striking individuality, she steps forward as a recording artist with a brace of singles and videos.
Zaza’s first volley of material include the singles “Fashion Girl,” “Love Me More,” and “Cobra.” The tracks exude the sensual rawness of hip-hop, pristine modern pop craftsmanship, and adventurous electronic ambience. Her lyrics are emotionally bold and empowering. On “Fashion Girl,” she depicts the isolation and disconnection models feel as they’re lauded for their physicality, but often neglected emotionally.