Music Think Tank Stats

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  • interesting info for MTT readers
  • statistics
  • trends
  • data points

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YouTube and The Music Industry 2009

According to TubeMogul

The top five labels alone control 64.52% of all of the views of the YouTube’s top 50, and are the top five publishers of all time.


iTunes Statistics 2009

via TechCrunch

  • iTunes is now the #1 music retailer in the world
  • 8.5 billion songs have been downloaded from iTunes
  • There are now 100,000,000 accounts on iTunes, making it one of the largest stores on the web

Other iTunes and iPhone stats on this page..


MOG Music Network

Via TechCrunch

The MOG network now sees over 8 million unique visitors a month, with over 700 blogs that generate over 6,000 posts a week.


Cell Phone Usage Trends

According to Pew Internet

Mobile phone use has climbed steadily among teens ages 12 to 17 – to 63% in fall of 2006 to 71% in early 2008.

Cell phone ownership among adults has since risen to 85%, based on the results of our most recent tracking survey of adults conducted in April 2009.


Music Sites Run By Record Labels

Via Digital Music News

Artist sites associated with Sony Music Entertainment collectively ranked tenth among all music destinations, according to a June ranking by comScore.  The label counted 33 million visits and almost 20 million unique visits globally.  Others in the ranking included AOL Music, Yahoo Music, MySpace Music, MTV Networks, and Imeem.


Video Usage Trend

Via Harve Alan Media >> Neilsen

Video consumption in terms of time spent and size of audience is way up. Television was up 1%; while mobile video usage is up 70%, and internet video usage rose 46%.

Age group with the largest percentage of on-line video viewers:

  • 45-54 year olds at 21%
  • 35-44 year olds at 19%

Mobile video viewers

  • 25-34 year olds leads the way with 32%
  • while 35-44’s come in at 20%

Why people still buy CDs

According to Silicon Alley Insider


CD Sales Trends

Via Hypebot >> NPD MusicWatch

CDs still comprised 65% of all music sold in the first half of 2009 with 35% going to digital. But  CD numbers are falling rapidy. By comparison, in 2007 paid digital music downloads comprised just 20% of sales. 


Women and Music Sites - 2009

via HypeBot

A new Nielson NetView study showed that in August, women made up 56.1% of the traffic to music sites or 42.5 million unique female visitors.


Handheld devices and Music

Via Digital Music News

According to a recent Forrester Research report, just 10 percent of US adults listen to music on their handhelds, compared to 17 percent among British listeners and 70 percent among urban Chinese.


Online Video Usage

According to Pew Internet

19% of all internet users use video-sharing sites to watch video on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.


streaming royalty costs

TechCrunch has a great post that covers streaming royalty costs, plus some interesting information on the most active streaming sites on the Internet, including Spotify.

Like all webcasters, Spotify must pay a per song fee for every song they play. These range from 1 cent per play (for interactive playback) to 0.2 cents (radio experience). While the rates seem modest they add up quickly. 10 million streams per day translates to $100,000 per day, $30mm/month and $360 million annually in royalties - just for the UK operation. Royalty rates are similar in other countries and its Spotify claims 1mm users from Sweden as well. Advertising from audio and banner ads cannot generate even a sizable fraction of these royalty obligation….

… Ad rates cannot generate revenues sufficient to pay even the mandated royalty rates much less all the costs of running a high tech business.


streaming television and film trends

Film Music Magazine reports…

A study by Ipsos MediaCT shows that Americans with Internet access are streaming more TV shows and movies than ever before. Recent data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie.


Social Networking Trends...

The Guardian reports…

The percentage of 15- to 24-year-olds who have a profile on a social networking site has dropped for the first time – from 55% at the start of last year to 50% this year. In contrast, 46% of 25- to 34-year-olds are now regularly checking up on sites such as Facebook compared with 40% last year.


Twitter Trend

TechCrunch reports…

According to ComScore, Twitter’s website attracted a total of 44.5 million unique visitors worldwide in June, 2009.

Suggest reading the comments on this TechCrunch post.


itunes statistics

Kings of A&R reports…

Over 8 billion songs have been purchased and downloaded from the iTunes Store. By the end of 2009, Apple expects a year-end estimate of at least 10 billion.


music industry revenue for the uk reports…

Music brought in £3.6bn to the British economy last year, growing by 4.7%, according to a report from PRS for Music, the payment collection body for musicians, songwriters and publishers.


radio consumption trend

according to the Wall Street Journal (July 8th)

About 42 million Americans tune into online radio each week, up from 19 million in 2004 (via Arbitron and Edison Research).


instrument sales numbers

according to the Wall Street Journal (July 6th)

The acoustic guitar market is worth $472,000,000 annually. (This number was surpising.)


media usage survey

The New Media Consumer - Edison Research

The following slides present new survey data on America’s usage of all forms of new media, including online audio/video, podcasting, blogs and social networking sites.

Click to read more ...