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Music Think Tank Stats

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  • interesting info for MTT readers
  • statistics
  • trends
  • data points

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radio consumption trend

Hear 2.0 reports…

In 2008, 92.5% of the population tuned in radio in an average week, down from 92.6% last year. The time spent listening to radio by this cume, on average, was just under 18 hours per week, roughly 45 minutes less than a year ago.


apple computer - music related sales trend

TUAW - The Unofficial Apple Weblog reports…

Apple’s annual SEC 10K filing showed that music-related sales increased by US$844 million (or 34%) to $3.34 billion in fiscal 2008, up from US$2.5 billion in 2007. Apple cited “heightened consumer interest in downloading third-party digital content” as the reason for the hefty increase.


long tail music sales stats

Mark Mulligan - Jupiter Research writes

The long tail is dead: Frank Taubert of 24/7 said that three million out of his catalogue of 4.5 million songs hadn’t ever been played, not even once. 24/7 power a lot of stores and services but also include key mobile services such as Omnifone’s Music Station.

music industry sales projections

Projections by eMarketer - (Global music sales chart 2006 to 2011.)


Major label and industry revenue stat

Wired reports…

Universal’s revenue for the first half of 2008 rose 5 percent from the previous year to $3.1 billion, on $17.6 billion-worth of sales. Last year, the entire recorded music business was worth $29.9 billion.

radio listening trends...

American Media Services reports

64% of American adults listen to the radio daily
80% usually turn on the radio when they get in their car
73% are listening the same or more than they did five years ago
39% of Internet radio listeners did so in the past week, up from 23% six months ago
48% expect to listen to radio over the internet in the future, up from 38% six months ago

Radio remains the Number One way that Americans learn about new music. Nearly half (49 percent) cited the radio, compared with 27 percent from friends, relatives or other word of mouth. Lesser sources included TV and reviews in newspapers or magazines.


search terms trends...

According to Google Insights via Wired - Lyrics are the hottest search term on earth. That should tell you something.

The top 10 search terms in the U.S. from 2004 -present according to Google Insights include, in this order:
  1. Lyrics
  2. MySpace
  3. Yahoo
  4. Weather
  5. Games
  6. Google
  7. YouTube
  8. Ebay
  9. Mapquest
  10. Dictionary

Make your lyrics available!


royalty collection trends

The Tennessean reports

In its last fiscal year, ASCAP reported annual royalty collections of $863 million, a 10 percent increase over the previous year, while BMI reported $839 million, a 7 percent increase.

Physical copies of albums still account for as much as 85 percent of the $10 billion retail market for music in the U.S.

By law, a songwriter is entitled to 9.1 cents for every song sold, giving him a starting point of $91,000 if an album sells a million copies. A publishing contract eats up half of that, reducing the figure to $45,500. That sum is typically split in half again because many artists won’t cut a track on their album unless they receive a co-writing credit. That money is often used to pay back the initial investment made by a record company. That now leaves the songwriter with $22,750. But included in most standard record deals is a clause that pays co-writers only 75 percent of their congressionally mandated royalties, leaving a grand total of about $17,000 in a songwriter’s pocket.


digital music sales trends...

The Wall Street Journal reports

Last year, U.S. consumers purchased 844 million individual songs, according to Nielsen SoundScan. By contrast, they bought only 50 million digital albums. Most of these transactions took place on iTunes.


myspace trends...

TechCrunch reports…

MySpace says 35 million people per month visit their music sites, including MySpace Music and various artist pages.

sync licensing fees

HypeBot reports…

Music supervisor Alexandra Patsavas (Chop Shop Records) said that established acts often command licensing fees of $40,000 and up for a song placement in a TV show. Emerging artists, on the other hand, might see anywhere from $1,000 and up.

broadband in the US

Pew Internet reports…

Some 55% of all adult Americans now have a high-speed internet connection at home. The percentage of Americans with broadband at home has grown from 47% in early 2007.


long tail music sales stats

Digital Audio Insider has a blurb noting Anita Elberse of Harvard Business School’s look at the Long Tail.

Of the 3.9 million digital tracks sold in 2007 (the large majority for 99 cents each through Apple iTunes), an astonishing 24% sold only one copy, and 91% — 3.6 million tracks — sold fewer than 100 copies.


music purchasing behavior

Coolfer commenting on the Pew Internet study…

7% of respondents said online information had a major impact on music purchases.

Of the respondents that made the music purchase online, only 22% said online information had a major impact on the purchase decision.

•86% of music buyers find out about music through TV, radio or movies.

•64% of music buyers find out about music through family, friends or co-workers.

•56% of music buyers find out about music through online tools such as artist websites or streaming samples.

•Only 42% of music buyers said online information helped them save money on the purchase.

•51% of respondents said online information had no impact whatsoever on their music purchases, 37% said it had a minor impact and 12% said it had a major impact.


digital and paid music sales trends

according to the NY Times - information supplied by NPD

NPD’s annual survey of Internet users, which is some 80 percent of the population these days, found that 10 percent of the music they acquired last year came from paid downloads. That is a big increase from 7 percent in 2006. But since the number of physical CDs they bought plummeted, the overall share of music they paid for fell to 42 percent from 48 percent.


radio consumption trend

Reported by Colfer via Radio Ink

Seventy-two percent of American adults are listening to the radio about the same amount or more than they did five years ago. (Caution using this stat. Talk radio has grown tremendously over the last five years. And, the total time spent listening to the radio per person has gone down. Headlines don’t always tell the whole story.)


digital music & cd sales trends...

According to All Things Digital

“While 1 million consumers dropped out of the CD-buyer market in 2007, 29 million acquired digital music legally. That’s an increase of 5 million over the previous year. Growth here was largely driven by the 36-to-50 age group.”


digital music sales stats

According to Billboard Magazine

While not one track sold more than 500,000 digital units in 2004, 114 did in 2007, almost double the 61 tracks that crossed that threshold in 2006. Meanwhile, 36 tracks passed the 1 million sales mark, more than double the 17 in 2006.

dave matthews statistic

According to Fast Company

Dave Matthews has more than 80,000 fans paying $35 a year for fan-club membership (= $2.8 Million).


social media trends...

From a must-read article on The International Herald Tribune

According to 2006 survey by the Pew Internet and American Life Project, 39 percent of Internet users, or about 57 million American adults, said they read blogs, up from 27 percent in 2004, or 32 million.