Think Tank Tracker
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Aging with music (Comment)
I wrote a post in 2007 titled Age Doesn't Matter. In this post, I broke down the US population statistics that demonstrate that there are huge segments that can be tapped ... -
Aging with music (Comment)
Music Consumption in the Digital Age - Electric Avenue: The Demand Side I appeal to your kind heart & wide network :-) for help with my bachelor thesis. It is ... -
Aging with music (Comment)
AGING WITH MUSIC > an extremely interesting topic! It helps to define onself - it helps to define today's situation of popular music in the context of today's world - ... -
Aging with music (Comment)
Hey, Andrew. Thought-provoking post and comments. I see 2 things at work here. The first is supply and demand. The second is the disintegration of "mainstream." Cheaper recording costs ... -
Aging with music (Comment)
Andrew, I think the industry has damaged itself by focusing on the teens. There is huge buying power in people beyong 30, but it is difficult to reach them. Where do ... -
Aging with music (Comment)
It is all a bit frightening to think about. What's worse is that I know that the music I make does not fall into my self described "Gusto" category...but I do ... -
Aging with music (Comment)
Helpful indeed. The idea that people in their early twenties are listening to the same music that kids as young as ten are listening to is something of a worrying thought. ... -
Aging with music
First of all, I feel I should apologise. I've kind of been like an absent parent with Music Think Tank recently, and it seems to have grown up an awful lot ... -
Are professionally mastered/mixed songs essential to successful exposure? (Reply)
Has anyone here heard "The Bees" (or "A Band of Bees" in America) LP 'Octopus'? If you have I would love to hear opinions concerning its sound quality. I ... -
Aging with music (Comment)
Well the observation that I have made in recent years stems from my 10 years as a parent of two children. As I have worked around the house doing my domestic ... -
Aging with music (Comment)
Thanks, Michael. I think that clarifies quite a bit, because it is quite a complex beast (a multi-headed hydra, as opposed to the far less common single-headed ones) - and shifting ... -
Aging with music (Comment)
I think it's both. I'm in my late 40's and have played and listened to music as long as I can remember. However at some point the music industry seems to ... -
Aging with music (Comment)
I think you're right in the sense that the teen market was the low hanging fruit of earlier days. They were the head of the "long tail", and now that head ... -
Are professionally mastered/mixed songs essential to successful exposure? (Reply)
"You can always fix it later." I just want to make a note about that: I'm not sure that's a realistic scenario for a lot of artists. Once a ... -
Aging with music
First of all, I feel I should apologise. I've kind of been like an absent parent with Music Think Tank recently, and it seems to have grown up an awful lot ... -
Aging with music
First of all, I feel I should apologise. I've kind of been like an absent parent with Music Think Tank recently, and it seems to have grown up an awful lot ... -
The Myth of "Almost Zero" Recording Costs (Comment)
Most people buy songs, not recordings. I like a well-recorded album as much as the next guy but if a musician can write a great song people will want to hear ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
OK, now that I have a little bit more time to put into a comment; I think the ideas around celebrity momentum / promotion of your music are essentially the ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
...Maybe not Trent Reznor but Radiohead seem to be heading that direction with all the recent promotional moves they have made: Animation contest, remix contest, video contest, etc. etc. Not ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Hey Bruce, I'm glad you didn't delete the other post! There was good debate and Y'know I'm a firm believer that the music business is now less about music than ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Bruce, thanks for clarifying the song quality issue (which makes sense - and great visual),and expounding on M-T-C (what an effective term to focus what may be the most vital artist ... -
People are like sheep. To market music, the appearance of celebrity momentum matters.
THIS POST WILL BE REPLACED BY THIS UPDATE “It’s on the radio, it has to be good.” Of course you don’t agree with that statement, but the average person thinks ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Great Discussion on this post, I think how you can start applying "celebrity momentum" to your own music is by starting off small. If you're a newer band you might ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Justin, the words shallow, simple and stupid are nowhere to be found in my post, so that's your interpretation of what I wrote. The only posts I attacked directly in my ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Clif, I read over your article and I was struck by 2 things: 1) All the Dubber and Warila articles you reference as shallow, simple, and stupid were all explicitly ... -
The Myth of "Almost Zero" Recording Costs (Comment)
Just to add my two cents, not necessarily following anything that's going on in this conversation, but I will say that the more sonic detail that is involved in the recording, ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Milton and others, I took no offense to your comments on the original post. Although I stand by my own post, I think it was a bit unfair to point my ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Thanks for the namecheck! I agree with this whole thing and where it leads. Calling it celebrity is a good thing, because it actually defines it in no uncertain terms. ... -
The Myth of "Almost Zero" Recording Costs (Comment)
Um, if I want to record something for virtually free on my laptop to give away then I will. The point of DIY if that we do things on what whatever ... -
The Myth of "Almost Zero" Recording Costs (Comment)
Music is an artform. Some enjoy working at it like a sculpture, meticulously chipping away to reveal the smallest details, taking great pleasure and delight in uncovering the journey itself, with ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Hi Bruce! Version 2 is much clearer. Almost a to do list. I start to work with it today. Testing is the only way to find out what works. -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Well written, Bruce. I agree 100% that the importance of true song quality will continue to grow exponentially over the next year or so. That just means we're beginning to really ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music (Comment)
Bruce, Let me apologize for my less than helpful comments on the previous entry to this subject. I did not mean to be so flippant about it. One excuse ... -
Using a Momentum-Toward-Celebrity Strategy for Marketing Music
On the first version of this post, I left it up to other “thinkers” to connect the dots. That didn’t exactly go as planned, so here’s version two with more information. ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Great Discussion on this post, I think how you can start applying "celebrity momentum" to your own music is by starting off small. If you're a newer band you might ... -
If I had a record label, would you be signed to it? (Comment)
Great post! Fortunately, I know quite a few musicians who fit the bill. The winds have changed and so must musicians. Being able to sound good is no longer a sole ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Follow this link for more related info: http://www.spring.org.uk/2007/07/loudest-voice-majority-opinion.php Julian -
Are professionally mastered/mixed songs essential to successful exposure? (Reply)
I don't think artists should obsess over un-professional mixes or mastering to the point of not ever releasing the music. There's no such thing as perfect. You can always fix it ... -
The Myth of "Almost Zero" Recording Costs (Comment)
I would argue your point, if not for the fact that David Byrne was right. Recording costs HAVE declined to almost nothing now that we can make entire albums on laptops. ... -
The Myth of "Almost Zero" Recording Costs (Comment)
I agree with your blogpost, but I think some comments show a confusion between "recording costs" and "free music". "Free music", sometimes called "seems-like-free music", used wisely, can be used to ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
There's something odd about leaving multiple comments on your own post (in a row). DG - That was the other me. 24 to 26 months from now I believe song ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Check the Compete.com stats for this site. The conversation between the "ten" bloggers is not only useful, it's observed by a lot of people. Interestingly enough, we are looking into making ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Bruce, as a big fan of yours - well ok not so much as to forego food, but i do bob my head - i'm a bit perplexed. While clearly you ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Thanks, Bruce and Julian, for your replies. Julian, my post was not directed at musicians. It was directed at bloggers in hopes of pointing out the gaping void (and opportunity) ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
I agree with Julian that Clif's blog was simply a rant and contributed less than he accused others of NOT contributing (did that make sense at all??) I also agree ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
From Tom Hingley's Blackberry to me.. "I must say that speaking as someone who a long time ago experienced a small degree of musical fame and a very brief period ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Surely the point of many of these posts is to create a discussion, ask questions, and see if anyone has the answers and if not, come up with some, or at ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
@Clif It's a two-way street here. I thought I was asking questions and not giving answers on this post. OK, here are my thoughts on putting my "question" into ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
I'm with Peter: "Much truth in it. But what do I do with that information? Can I apply this knowledge, and if, how?" Most of us monkeys recognize the hype ... -
People are like sheep. To market music, the appearance of celebrity momentum matters. (Comment)
Originally posted by Peter Blue: Repeated listening creates a bond - for shure. Ask film composers that have gotten a video with a temp track from the director. The film team ...
Bruce Warila
K. Knudsen
