I’ll keep this short and sweet. It’s a daunting task to “get people to like” your music after you’ve made it. And without the right mindframe, you’ll quit before you really start to make some great strides.
In marketing, there’s this thing called critical mass. It’s the number of people that likes something that causes it to explode. If any “product” can attain that critical mass, it’s pretty much a sure thing that it’ll succeed and that its success can be sustained.
So, when you’re creating new music, your goal is to get to that “critical mass” point. And to help you stay encouraged and to keep moving, I want to share with you what I’ve discovered to be the right mindframe when you’re going after fans.
The right mindframe is to “find fans” not to “make fans”. Let me explain. Every piece of new music made fits with a certain group of people…almost always. Every piece, from trash-can beats to big pop heat! The task isn’t to make people like what was made, but to find the people it was made for (that it fits with) and let them know about it. The people that it fits with WILL like it. The people that it doesn’t fit with WILL NOT like it, no matter how hard you might try to convince them. Of course, when the voice of those it fits with gets louder regarding your music, others will pay attention (and they’ll become fans if there’s something in them that jives with what you made).
Why is this the right mindframe? Because understanding this and thinking this way helps you weather the rejections that will ultimately come as you weed out those whom the music you make doesn’t fit with. Don’t waste your time trying to convince people that wont like your music anyway. Put your time into finding the people that your music fits with. Your fans are out there! You just have to find them…and you will, if you stick with it and stay focused.
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Minh is an artist, producer, and entrepreneur based in the DC area. His official website is www.reachminh.com.