In this article I pronounce the new era of music, Music 3.0, is real. As proof I offer this video chronicling the band For All I Am using Song Prediction, a digital tool that predicts the commercial potential of a newly recorded song, and even better, provides suggestions for improving it. Digital tools like Song Prediction are also the replacement for today’s record label promotion spending. They allow bands to give fans new experiences that surprise and delight, causing growth to go viral. If making great music and music promotion are a band’s most difficult jobs, the digital solutions to do it better, quicker and cheaper are here… right now.
About the Author
Dan Wagster has been a technology executive at multiple high growth companies targeting disruption of established industries. His journey in the music business began as business advisor to the band For All I Am, where he gained access to industry insiders including record labels and artist management companies and uncovered how things really work, and how they are about to change. The digital connection between bands and fans means today’s music business is ending, and bands stand to benefit the most. He writes about this disruptive change and what bands should do to navigate it in his blog B-School For Bands.