You can't collect mp3s

October 27, 2009
Olivier Rosset in Music Industry Crisis, music promotion

I often been asked what is the problem with the music industry. There is a lot of factors but the key point is the fact that it is not a music industry crisis but a support crisis. Why should i pay for a format that i dont like ? The only music that i am still buying is Vinyl. Interesting to know also that artists never had a bigger part of the pie when CD and digital formats took over the Vinyl. Manufacturing cost for a vinyl is around 4 to 8 $. In comparaison the CD has a manufacturing cost of 0.4 to 0.8 cents and digital files aprox 0 … let you do the math … Vinyl is an object of desire, it is non dublicable and a perfect collectible object. It is so far the best way to consume artwork around a music object In 1996 i started a vinyl distribution company called Chronowax. This company was selling close to a million vinyl per year. I remember when Chronowax did for example campain reissues for Dej Jam and sold more than half a million LPs … Back then the promotion and viral aspect of the vinyl was key to enter the club scene and the dj’s playlists. Digital happened to be way more effective and a less expensive way of promoting music. But vinyl is still the best music object we had so far.

The Vinyl Factory Manufacture from thevinylfactory on Vimeo.

Selling picture discs and sexy connected devices seems to have a more bright future than selling CD’s and Music files ;)

Article originally appeared on Music Think Tank (https://www.musicthinktank.com/).