Can a team of 25+ world class like genre artists coupled with big brands like Lays or Doritos end a social travesty and possibly change the future the music industry?
I have blogged here at MTT on the power of private concerts (posts at end of blog) and have spent thousands of hours working towards this model. In advance I look forward to and value extremely each and everyone's comments to make this model better until it is as perfect as possible prior to the official roll out. Below is the model of which I will explain at a very high level and get into more detail once I get feedback;
Bruce Warilla posted about the power of coming together as one team and that inspiration played a pivotal roll in this model. The power of private concerts can be found in my previous posts on MTT so I won't get into how they bond artist to fan better then any other medium. The model;
Step 1: Bring 25+ like genre musicians together and form a team in its truest sense all in one location on the internet where they will share their entire 'art' and total content for FREE to their 1,000 'true fans' that has been discussed many times before along with the other 24,000 that combined build one team. The scale of 25 artists will significantly cut down on total costs by leveraging that scale to get better prices all along the touring 'supply chain'. This community would at first be limited to 25,000 fans that will take part in the mission and become one loyal community to both the artists and participate in ending the travesty of 1.7mm homeless children in America.
Step 2: The 25,000 fans would join as one and put on 'fan driven private concerts' 12-15 times per year per artist along with total 'team' events of 3-5 bands/artists in larger events all done through a turn key booking site called Live Music Machine. The concerts will be official 'Red Cup' concerts with toolkits, similar to Oxjam, for the 'lead fan' to easily put on a private concert in a number of 'spaces/venues' throughout their community.
Step 3: The Red Cup artists would play an intimate concert filled with many different entertainment aspects such as video to educate the fans of child homelessness along with constant personalized artist give away's and other newly thought of ways to make these concerts the most engaging, entertaining and inspiring. Fan video, pictures would be posted all of which will be holding a classic 'Red Cup' to symbolize the team all of which would have a 'One team, One team' bracelet as their ticket to get in for FREE. A large Red Cup would be passed around for donations in which the fans would have already connected with many people in their community to get donations for the cause . In the 5 Red Cup concerts I was apart of to prove out this concept we raised over $50,000 which in certain states is 'matched'.
Step 4: The money raised at Red Cup concerts would go directly to 'Project Equip' which is a newly developed 'vaccine' developed by Interfaith Housing Coalition to end child homelessness by lifting up fragile families before they fall into the doom loop of homelessness. With $2,000 to cover the tragic life event (job loss, illness etc) that is catapulting them to homelessness coupled with a 'circle' of people (3-5) to surround and support the family they are put back on track and the team will effectively end 'situational homelessness' and give every child, every night a home and a hope.
Step 5: Here's where the model gets interesting for artists. We will then bring in 3-5 large corporate partners to be apart of the team and give the artists a corporate 'sponsorship' match of the money raised by the Red Cup artists to enable the emerging world class artists to sustain a life making and promoting their music. The proof of concept suggests that each artists could make between $30-$50k per year if they work hard with their fans and take full ownership over their career and truly work as one team with one dream. The artist would retain 100% ownership over merchandise, CD, and other potential revenue streams.
The revenue opportunities online are endless with the potential to charge a donation 'membership' fee to the fans to have access to the inner circle of the team along with all of the FREE content and personalized merchandise.
One team of artists, sponsors and fans ending the greatest 'hidden travesty' all while enabling artists to make a career of making and playing music.
Andy Malloy
Previous posts on the power of fan driven private concerts for context;
3. http://www.musicthinktank.com/blog/fan-driven-private-concerts-the-next-big-thing.html