July 30, 2012 Maximizing Your Engagement - Dillon Francis Case Study [Infographic]
For the past six weeks we’ve been busy keeping tabs on 20 different Fan Pages from different bands and brands. Through this research, we hoped to find out what drives strong and long-term engagement and why it does so. We’re still crunching all the numbers and putting together all our fancy graphs, but our fantastic intern, Katie Kernoodle, put together a case study of the most impressive artist in our study. As a teaser, we’re giving you this infographic and a break down from Katie as to why this artist was better than all the rest. Enjoy!
“In our study of musicians, which drew from a wide range of genres and popularity levels, an up-and-coming DJ from Los Angeles stood out with consistently strong rates of engagement.”
Electronic producer Dillon Francis dominated our study with engagement rates as high as 25.48%, meaning a full quarter of those that receive his posts are liking, commenting, or sharing. To put this in perspective, the average musician engagement rate in our study, including Dillon Francis, is 3.13%. Francis alone had an average engagement rate 7x higher than the total average of the other nine musicians together. The infographic included below outlines my perspective on why his approach to Facebook is so successful and how it can be applied generally.” -Katie
Reader Comments (6)
...A bit disappointing that lyrics and musicianship are trumped by cat stories and fart jokes....Do we live in an age where artist with something to say go un noticed while calculating pranksters bask in the light of social media fame....Syria War Crimes.....Million with out homes and Hunders of Millions that struggle to each day to survive......and we are reduced to becoming court jesters....
Thanks for sharing.
This is also goes to prove that images make the most shareable content. Even if the image itself is made up of text,, being we humans are visual folk, images will always get noticed quicker online than text. Unless it's the Huffington Post who have learned from newspapers to blow up their text so they're naturally eye-grabbers.
"...A bit disappointing that lyrics and musicianship are trumped by cat stories and fart jokes....Do we live in an age where artist with something to say go un noticed while calculating pranksters bask in the light of social media fame...."
YES.
Yes, things have changed. Social media isn’t only about music and lyrics, this can be found in other sites/places. It's about conversations and telling stories. It´s great that Dillon is establishing this connection with his audience trough jokes and cat stories. They are probably more "opened" to his work because of this conversation.
Plus his videos are top notch! Free Tacos!!
when i put my boxer's photos on we get attention from dog lovers, when i put babes on or jokes when usually get feedback. 3 attractive songers i know/or know of can post anything & usually get a flood of comments. it's hard to beat a beautiful fine body woman as far as attention goes. going out to buy a dress & wig