How to cultivate your stage persona: 10 Tips

Whether you’re a musician in a band, you’re a solo performer or you’re doing something entirely unconventional with your performance, whatever it is, cultivating a stage persona and having a presence that matches the work you’re doing is an important part of reaching your audience effectively. 

One of the beautiful things about stage presence is that everyone is unique and has something to offer, and that includes you. From your fashion sense to your interactions with the audience, your stage presence is your unique means of communication with your audience. 

While, of course, your work should speak for itself, there’s no harm in using other tools to assist you in that pursuit. No matter where you stand in the band or where you are on your journey, here are ten tips that will help you improve your stage presence.

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How to Define Your Band’s Image

How do you build a persona around your band? It’s often a long-winded, experimental process that evolves over time. Look at Harry Styles as an example. He used to be known as an adorable, kid-friendly boyband member — and now, critics hail him as “the world’s biggest young rockstar” due to a successful rebrand.

These identities are essential because fans prefer to buy into more than just a musician. They don’t only want to listen to your music, especially when other indie, rap and pop musicians share your space. It’s your responsibility to set yourself apart.

Here are a few ways to build an image that resonates with audiences.

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How To Reach More Music Lovers Via Your Website

As a new artist, you have a task to ensure that your music reaches as many people as possible. You have a job to ensure that you have loyal followers who listen to your content as soon as it’s released. Music is released daily across all genres, thus creating a competitive market. Most people spend more time online, creating a platform to gain more fans. There are many ways to achieve this.

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Registering Your Band Name, Phrase Or Logo

Are you a musician? Do you need to protect your band name or logo from counterfeit sellers on ecommerce platforms? In order to obtain nationwide protection, you should register your band name, phrase or logo with the United States Patent and Trademark Office.

The registration process is relatively straight forward but can be time consuming. Generally, it takes approximately six months to a year before the trademark is registered.

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Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

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