Lil Nas X's 'Montero' Campaign and the Power of Self-Promotion: Analysis

One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself.

Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X.

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How To Write A Hit in 2019 - Old Town Road (Deconstructed)

Lil Nas X’s ‘Old Town Road’ has been sitting comfortably on top of the Billboard Hot 100 for over 12 weeks now. 

In this video, we break down some of the songwriting, production, and marketing techniques used to make this such a popular song in 2019, and how they can be used for any style of music in order to make it more commercially viable.

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