What Are Music Magazines Doing To Stay Alive In Today's Digital Age?

As social media becomes the main place fans find out about the latest music news, what’s happening to popular and indie print music magazines? Brand recognition only goes so far, even for music industry staples like Rolling Stone Magazine and NME. 

Even for younger fans, there’s a nostalgia attached to print music publications. Anyone aware of modern music history understands the importance of journalistic interviews, especially in rock and roll. Though print magazines have long shared the stage with radio and TV, they maintained a prestigious foothold in pop culture — until digital media changed the landscape

Let’s take a closer look at how music magazines cope with changes in how people consume music-related content.

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Year Of Noise For Indie Music Magazine

(ATLANTA, GA – DEC. 13, 2016) – Bi-monthly digital publication, BRASH! Magazine, started out the year spreading the word about transitioning from a music marketing blog to an online publication. In March of this year, BRASH! released at full speed executing the mission of highlighting independent artists in the music industry. Exposing music lovers to various genres of indie music was a success for this magazine as readership, social media following, and the overall brand awareness increased. In addition to highlighting music artists in the indie/underground scene, BRASH! Magazine opened its pages for fashion elements. Style artists, interviews, photo editorials, and features graced the pages within the BRASHION! (BRASH! + Fashion) section.

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