4 Signs You're Ready For A Music Publicist

* This post was originally featured on Symphonic’s Blog by Hugh McIntyre *

Many up-and-coming musicians dream of becoming the next critical darling, of seeing their new single praised by the collective blogosphere, and of one day gracing the cover of Rolling Stone. These are all very nice dreams, but they’re tough to turn into a reality. Between writing and recording music, touring, speaking with everyone from merchandise companies to fans to booking people, and perhaps even working a job on the side the make ends meet, it can be very difficult for indie artists to also find the time to speak with dozens, if not hundreds, of music journalists.

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How To Find A Music Publicist You Can Trust

You’ve decided you need a music publicist you can trust to help you promote your next album release. You’re nervous. There are stories you’ve heard from bands who hired a publicist who took their money and disappeared, or maybe the publicist stuck around but made huge promises they simply couldn’t deliver.

The result? Thousands of dollars down the drain.

I’m not telling you this to scare you, but to prepare you to hire a publicist you can trust so it doesn’t happen to you. There’s always some sort of inherent risk in hiring a music publicist, but there are also some things you can do to increase the chances of hiring the right publicist for your band’s needs — and one you ultimately trust.

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The Release: Local vs National

The day has finally come. You’ve been practicing hard, laying down vocal track after vocal track, and finally got your drummer to play with a click. Recording an album can be one of the most rewarding, but most difficult processes a band goes through. Now that the album is finally in your hands and ready to go there’s only one thing left to do, plan your release show!

Not so fast.

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