How To Target Radio Stations That Will Actually Play Your Music

This article originally appeared on the Sonicbids blog

If you’ve been following the Sonicbids blog, you already know the three things you need to be “radio ready.” But after you’ve met those prerequisites, how do you determine which stations or music programs you should submit your music to for airplay consideration?

Radio stations come in a few specific types, and it’s not only AM/FM and internet. Here’s the breakdown.

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Charting the Course: A Radio Promo Discussion – Mark Muggeridge of Evil Genius Media

Welcome back to the seventh and final interview in our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Michael Addicott, Manager of Curation at Pandora.

Today we hear from Mark Muggeridge, founder of UK Campaign Management and Music Strategy agency Evil Genius Media.

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Charting the Course: A Radio Promo Discussion – Michael Addicott of Pandora

Welcome back to the sixth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 7 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with David Avery, President of Powderfinger Promotions.

Today we hear from Michael Addicott, Manager of curation at Pandora.

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Charting the Course: A Radio Promo Discussion – Adam Lewis of Planetary Group

Welcome to the fourth of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Dave Cool, Director of Artist Relations at Bandzoogle.

Today we hear from Adam Lewis, Co-Founder of Planetary Group, an artist development and radio promotions firm based in LA and Boston!

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Charting the Course: A Radio Promo Discussion – Dave Cool of Bandzoogle

Welcome to the third of the seven-part Cyber PR® interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Jesse Kirshbaum, Founder & CEO of New Universal Entertainment (NUE) Agency.

Today we hear from Dave Cool, Director of Artist Relations at Bandzoogle!

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Charting the Course: A Radio Promo Discussion - Jesse Kirshbaum of NUE Agency

Welcome to the second of our seven-part interview series ‘Charting the Course: A Radio Promo Discussion’.

The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians.

Yesterday we spoke with Kevin Breuner, the Director of Marketing of CD Baby.

Today we hear from Jesse Kirshbaum, the Founder & CEO of New Universal Entertainment (NUE) Agency, which is an international music boutique and also the Co-Founder of SoundCtrl, a music and technology convergence platform and community.

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Charting the Course: A Radio Promo Discussion - Kevin Breuner of CD Baby

Welcome to the first of our seven-part Cyber PR interview series ‘Charting the Course: A Radio Promo Discussion’. The purpose of this series is to explore the world of radio promo, with insights from 6 people who work in and outside of the realm of radio promo, but all of whom have dedicated themselves to advising independent musicians. Today we hear from Kevin Breuner, a Grammy nominated artist, podcaster, and indie musician advocate. He resides in Portland, OR where he is the Director of Marketing for CD Baby (cdbaby.com). Oh, yeah, he also plays guitar in Smalltown Poets.

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NEW Interview Series! Charting The Couse: A Radio Promo Discussion

It’s that time again kids! CMJ in New York City starts TOMORROW.

I’ll be there and so will Jon Ostrow, as we are both speaking on panels and in commemoration I decided to interview six of the best and brightest people, some of whom work directly in radio promotions and some do not, but they all advice artists daily. Here is my take:

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