September 17, 2013 Twitter Tips to Cut the Douchebaggery Out of the Electronic Music Business Online
Twitter is an amazing FREE resource for DJs, producers, labels and electronic music artists providing you with an ingenious solution to give your fans more of you, connect you to conversations with people. For many who are trying to promote their music, they mistakenly miss out on the main element of Twitter; conversation. Not only does a non-personal approach to electronic music marketing comes across as an empty broadcast to the world but to others it comes across as you being a complete douchebag.
Think about it…
“Listen to my track.”
“Listen to my latest mix.”
“Look at me. Like this, like that. Me, me, me, me, me.”
UGH! This guy is a total douchbag who has no interest in finding out what I like nor has he taken the time to learn what my interest are. I don’t know who the hell they are and they want me to take time away from what I’m doing to check out their virtual real estate.
Now, Let’s take this scenario offline.
You are in an elevator with one other guy and he shoves his business card right in your face. He hasn’t said hello, hasn’t even asked you your name, hasn’t asked you what type of business you’re in or interest are and is expecting you to do business with him. You instinctively think to yourself, “this guy is a total douchebag.” Now what makes the difference between the online douchebaggery and the offline douchebaggery such as this?
We see it ALL the time online, especially on Twitter. Instead of perpetuating this douchebaggery, lets use this incredible tool for its purpose…to communicate.
The Twitter site says: “Twitter is for staying in touch and keeping up with friends no matter where you are or what you’re doing.”
As a DJ, producer or electronic music artist it’s a fantastic way to find new friends, followers and like-minded artists. It also makes your fan base feel more connected to you, like they are interacting directly with you.
Now on to a quick idea on how to get the conversations started and keep this douchebaggery to a minimal.
- Head to the search page: http://www.search.twitter.com.
- Start searching for artists like you or your sound. For example, if you are a Deep House producer you might want to follow Kerri Chandler or Glenn Underground.
- Find the people who conversing with them and then engage in a conversation with them.
A huge majority of people you follow on twitter will follow you back. So once they do this reach out to them and say , “Hey, I see you like Kerri Chandler. What is your favorite track?”
There you are not saying, “Come and listen to my track.” You are talking as if you already know their passion or whom they are passionate about.
There’s enough douchebaggery in the electronic music business, let’s keep it out of social media and keep social media, well, social.
Empowering a new generation of strong, unique, independent luminaries in the electronic music industry, Casie Millhouse-Singh, finds love of the music to be the driving force in the music industry as a DJ, producer, booking agent and promoter. As founder of Vibronik Music Group, she is a benevolent endorser of professional success for DJs, producers and electronic music artists. When you sign up for the email list you’ll receive a free report: 40 Ways to Really, Really Blow at Social Media Marketing as well as insider tips on stimulating your career.
Reader Comments (2)
I could not agree more Cassie! The online world should not be considered any different from the real world. In all channels of marketing your music you should quickly think "would I do/say this in real life?".
I agree wholeheartedly. I wrote a blog post "My advice to Indie Musicians about Twitter", and specifically made this point in it:
My advice to indie musicians about Twitter http://bit.ly/gaujNJ #musicians