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February 9, 2013 I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.
April 24, 2012 Even high quality music can be overlooked, which, more often than not, has everything to do with first impressions. From the point that a submission email enters their overflowing inbox, reviewers want to minimize the roadblocks necessary to developing an objective (and hopefully good) opinion of your music. Not approaching submissions with this in mind will guarantee their failure to pique reviewers’ interest.
February 25, 2011 1. We are spoiled. Our fans are so passionate about music that we are used to them coming to us and spreading the word. It is simply not good enough to just flier for your shows or treat every fan in the same way.
2. Whose job is it? In most industries, there is a CMO or a Marketing Operations Manager. In the music industry, there are still unclear roles about who should do interactive marketing. Is it the band, the manager, the promoter, the label?
3. Who owns the fan? Who owns the lists? Is is the band, the label, the promoter ?
4. Bright Shiny Objects. We are always trying to be one step ahead of the curve. We have to have a facebook, a twitter, 4square, a great music video, awesome tour dates. ooo and whats that?! We are distracted! We have a ton on our plate and really need to focus on a cohesive multi-channel marketing strategy.
music marketing | tagged Music Industry, click rates, email, fans, marketing