I'm your #1 Fan....what would you call me?

We’ve all heard of the “Beliebers”, “Barbies”, “Armies”, “Angels”, and “Navies”, if you haven’t, these names represent a musician’s fans/fan club. Have you ever thought about putting a fan club or group together? If not, then maybe you should start. Nothing will get your fans more riled up to come out and support than placing a “brand” on them as well. This will also help you to stand out and continue the awareness for yourself in this industry.

When looking to name the brand of your fans, find something that is creative and that coincides with your image and/or stage name. This will make it easier for media, potential fans, and industry professionals connect you with your fan club/group. Also, look for a logo that is similar to your own (if you have one) to place on merchandise, social media pages, and your website. Start creating the buzz about your group by reaching out to your fans first. Thank them for their support and congratulate them on being the first members of your fan group.

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"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

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BRASH! Presents Artists With A Chance To Shine

New addition to Music Marketing Blog highlighting artists

(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.

Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.

To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.

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Neuroscience Vs Talent?

I am a big advocate of the notion that anything is possible. I honestly believe that if I fully understanding what needs to be done and if I desperately want to achieve it, I will. 

But, unlike most “self help” doctrine that promotes a quick fix for almost everything, my belief is that real and lasting change requires time for repeated action, time for the brain to rewire for the job!

Many will retort sharply at this notion claiming that they are a product of their inherited genes and that they can no more change their brain as change their eye colour. But we may not be completely at the mercy of our biological make-up after all.

Neuroscientists have challenged the ‘hard-wired brain’ theory, suggesting instead that the human brain is extraordinarily plastic - a rather astute philosopher known as Buddha said the same many years before! It has been known for some time that in exceptional cases, victims of extreme brain trauma have regained function as a result of the brain “rewiring” and reallocating neurons.

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Desitara: The Search For Talent Continues

There are a lot of people around the world who are immensely talented in one or the other form of art. However there are very few platforms for these individuals to exhibit their talent. Desitara.com is a talent portal that has come as a boon for all talented individuals around the world. Desitara.com is one of fastest growing talent portals in the world. It offers a platform for individuals to exhibit their talent to the whole world.

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10,000 Hours of Practice Makes Perfect?

How much should you practice? In This Is Your Brain on Music: The Science of a Human Obsession, Daniel Levitan writes about the ten-thousand-hours theory, which proposes that 10,000 hours of practice is required to become a world-class expert in any field: basketball, ice skating, chess, or the viola.

This idea was further popularized by Malcolm Gladwell in his 2008 book Outliers: The Story of Success. Gladwell points to examples including Bill Joy, Bill Gates, and the Beatles, while Levitan counts up the hours to Mozart’s Symphony No. 1, which he composed at age 8.

Is there such a thing as “talent”?

In a study cited by Gladwell, violinists at Berlin’s Academy of Music were divided into three groups: the “stars”, who had the potential to become world-class soloists; the students who were merely “good”; and a third group who did not intend to ever play professionally, the “teachers.”

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Is Perfectionism Choking your Project's Music Creativity?

Ah, the Inner Editor of perfectionism…we all have one. Some of us know how to keep this guy in a straight jacket but others seem to let him bounce around the walls of our studio, whining and complaining about every detail until he’s left us tired and uninspired. There’s a time and place to let your Inner Perfectionism have the reigns but when you’re first working on a production or creating new music it is not the time. As creative people we all have to learn the mental personality called the Inner Editor and choose to control him and use him what he’s made for: Editing. If you are not editing but actually CREATING then the Inner Editing should be locked in..

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