Why People Buy or DON'T Buy Music

With much debate surrounding streaming services and file-sharing sites, I brainstormed reasons why people still buy music in 2012. Although scarcity is a factor, it was omitted because theoretically once music is digitized it is vulnerable to mass sharing. Also, although there are many opinions about the overall quality of music being unworthy of purchase these days, but I believe that goes without saying.

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Comparing Music Marketing Platforms/Services

A few weeks ago I got to present at PodCamp Nashville. The topic - comparing three different music marketing platforms. Bandcamp, Reverbnation and TopSpin. They’re summarized below.

Going by the Twitter stream and this blog post, the biggest take home most of the audience apparently got from my presentation was:

1) “As a musician, your biggest competition is porn. And if you’re paying for porn, you’re doing it wrong.”

2) “Have A Plan.”

Well, one out of two ain’t bad….

The first bit of wisdom was based on an Ars Technica Bit Torrent downloads graphic I had in my slides:

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in Band Website Tips, DIY, Distribution, Music Strategy, Promotion, Web 2.0, digital music, direct to fan, music marketing, music promotion, social media for musicians | tagged Ars Technica, Band Equity Score, Bit Torrent, Hypebot, Nashville, Nashville Tech Feed, Plan, PodCamp, Porn, TopSpin, music marketing, reverbnation

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