Why and How ReverbNation Lost My Love

Summary: There was a time when I used ReverbNation daily to connect with fans, promote my music, and grow my network. Things were great. But then things started changing and I began using the platform less and less. I used to be an advocate for their services and now I find myself telling people not to bother.

Below I will share my perspective and experiences with the platform simply to provide insight to those who want it.

If you want to know why I wrote this before reading, feel free to skip to the why.

In the beginning…

Back in 1999, when I decided BUNKS was the musical direction I would take into the future; we chose to stay independent and use the Internet to promote and market the music.

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Reverb Rip-Off and the Endless Music Circle

Is Reverbnation a good citizen in the music industry?

Reverbnation who currently boasts the title of being the #1 music site on the internet leads artists to believe that their tools, gadgets and widgets can help an aspiring musician achieve maximum success using their services.

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Free Music Streaming: Monetizing The Listening Experience

People want free music. Artists want to make money from their art while supplying people with music, be it free or otherwise. Could Spotify, Rdio, and MOG be the answer? Does our use of services like Soundcloud, Bandcamp, and Reverbanation handicap the revenue potential of those services?

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Context, Differentiation, and the Human Mind: A Q&A with ReverbNation's Jed Carlson

When you ask a lot of bands “What’s your music like?” they say, “You just have to listen to it.” That’s the low-end of the spectrum for a good band story.  We asked ReverbNation COO Jed Carlson: How helpful is it to a band’s success if they have a good story? This is what he had to say:

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Comparing Music Marketing Platforms/Services

A few weeks ago I got to present at PodCamp Nashville. The topic - comparing three different music marketing platforms. Bandcamp, Reverbnation and TopSpin. They’re summarized below.

Going by the Twitter stream and this blog post, the biggest take home most of the audience apparently got from my presentation was:

1) “As a musician, your biggest competition is porn. And if you’re paying for porn, you’re doing it wrong.”

2) “Have A Plan.”

Well, one out of two ain’t bad….

The first bit of wisdom was based on an Ars Technica Bit Torrent downloads graphic I had in my slides:

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in Band Website Tips, DIY, Distribution, Music Strategy, Promotion, Web 2.0, digital music, direct to fan, music marketing, music promotion, social media for musicians | tagged Ars Technica, Band Equity Score, Bit Torrent, Hypebot, Nashville, Nashville Tech Feed, Plan, PodCamp, Porn, TopSpin, music marketing, reverbnation

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The Music Biz Weekly Podcast Episode 3 – ReverbNation Survey, Do You Want to be Signed

Welcome to the third episode of The Music Biz Weekly, a weekly podcast co-hosted by Michael Brandvold and Brian Thompson.

Each week Michael and Brian will discuss the latest events in the music business and music marketing events and techniques.

This week’s episode, April 1, 2011 – ReverbNation Survey, Do You Want to be Signed

Listen using SoundCloud.

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