Is The Digital Transition The Record Industry’s Way Back to Revenue Growth?

Now that year 2015 is over, it’s report & studies high time. For starters, Nielsen just put out its “U.S. Music Year-End Report” which focuses on three keys facts: sales are going down, streaming is going off the roof, Adele’s “25” has been breaking all records. [1]
But yet overall revenue fails to grow.

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Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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Analog vs digital

A constant source of debate for audio professionals and musicians is analog vs digital. The fact is most digital devices have analog components within. A sound card converts the digital PCM data stream into an analog signal and it passes through and analog amplifier en route to the outputs (and vice versa). Much of the debate has been fuelled by the perception that analog sounds warm and digital sounds cold. This is a subjective issue and ‘warmth’ means different things to different people. Historically sound studios employed all analog equipment such as mixing consoles, tape machines and high quality outboard equipment such as compressors and equalizers.

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THE ERA OF MUSIC 3.0 IS REAL... HERE'S PROOF

In this article I pronounce the new era of music, Music 3.0, is real.  As proof I offer this video chronicling the band For All I Am using Song Prediction, a digital tool that predicts the commercial potential of a newly recorded song, and even better, provides suggestions for improving it.  Digital tools like Song Prediction are also the replacement for today’s record label promotion spending. They allow bands to give fans new experiences that surprise and delight, causing growth to go viral. If making great music and music promotion are a band’s most difficult jobs, the digital solutions to do it better, quicker and cheaper are here… right now.

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‘Sounds Digital’ Seeks Digital Music Innovators

London, UK. March 17, 2010 – Sounds Digital, the digital music event, is calling out for innovators in the UK and international digital music space to apply to join the Sounds Digital Lab, which offers mentoring, proposition development and international networking with some of the biggest names in music, technology and business.

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Free Music = Free Advertising = Smart Business

Free music is free advertising. The only fool-proof method for artists to grow their following in the 21st century is to cultivate genuine relationships with their fan base. Use the promotional power of free music to help build a sustainable music career for yourself.

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Emerging Artist Charlynne Realizes Online Success!

Get Charlynne Ringtoes Live Chat Video Promo Mp3 Mobile Graphics and More!

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