Tap into the popularity of better-known artists. Are you known for an awesome rendi- tion of a popular song in your live shows? Great. Record a video of you doing it and post it on YouTube. Better yet, buy a license to record your own version and sell it on iTunes. Then use the video to send people to iTunes to buy the download.
- Bob Baker
Singer/songwriter Steve Acho realized that fans who love a particular song will often collect other versions of the favorites. After getting the proper publishing licenses, he would record new arrangements of songs popular by various artists, and release them on iTunes via TuneCore. When a song-collecting fan enjoyed one of his tunes, they would often also buy his originals.