After reading Pierre Priot’s impressions on the relationship my generation has to music consumption (published here few days ago) I felt that, as a Millennial myself I should share my personal view on the matter. Although I can only relate to the European market, and from my own environment, I hope my thoughts will give you more insights into my generation’s mind.
Festivals, intimate club shows and arena tours are the places to be to see your favorite band or entertainer. In fact, you might see several shows a month because music is your passion. When you frequent concerts, there’s a specific culture that you encounter. From mosh pit rules to bathroom etiquette, take a look at some of the best ways to enjoy every concert without hindering the experience for someone else.
Music videos are more important than ever when it comes to introducing your band to the world! The low cost of creating serviceable visual content (music videos, vlogs, etc.) paired with the popularity of streaming platforms (YouTube, Vevo, Facebook) has not only made videos accessible to every level of artist, but a vital part of any marketing plan. Whether you’re an independent artist or signed to a major label, you can bet that video content is going to be a primary tool in attracting new fans and selling your product. Of course, like most content streams in the internet age, it can be difficult to ensure you’re getting optimal performance on your own videos. The blog below will help you ensure your hard work isn’t for nothing!
A couple of days ago I shared a car over a 250 miles trip back home after a family reunion week-end. I logged on on a French popular car-sharing portal and picked a ride home.
My ride happen to be 21 year old student driving back to Toulouse and college after a week-end with his folks.
The kid appears to be the average 20 something youngster. Drives a second hand car but flashes a shiny iPhone 5.
Why The Live Show Experience Is So Important In Laying Down The Proper Foundation For The Independent Artist
Setting the proper foundation for your career in any business is very crucial in setting yourself up for success. When it comes to building your career as an independent artist building and setting the proper foundation is equally important. There are so many things that you should make sure is in order to make sure that this is properly executed.
- Jane Davidson | An Open Letter To Jimmy Iovine
- Liz Lupton | Nielsen’s Music 360 Report
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- Mylène Besançon | How Cultivating A Sense Of Wonder Helps Your Lyric Writing
- Eric Campbell | Why Your Current Songs Probably Won’t Work For Film/TV
I respect your career. I often list you as a role model even though we’ve never met.
That is why it hurts me to know that you think that I am busy chatting about boys and wishing one of them would put together a soundtrack for those conversations.
That is why it hurts me to think that you put women in a music-less box where you have to hand deliver their next favorite song.
By Spencer Ritchie from Berklee’s Music Business Journal, thembj.org.
Nielsen recently published its annual Music 360 Report, detailing consumer spending in music, especially subscription services. According to Nielsen, the appetite for music in the United States is high. Apparently, 91% of the US population is listening up to 24 hours of music a week, a much larger number than reported for similar surveys in the 1990s.
I meet many very talented entrepreneurs who are great at what they do. Often I’ll hear them using that common phrase, “if you want it done right, do it yourself”, and upon further discussion they’ll almost always reveal that they struggle with the act of delegation. It can be an incredibly hard concept to embrace sometimes, and I can surely empathize. We entrepreneurs want to own our output and are often very independent by nature.
Have you ever wondered what makes children the precious creatures that they are? Their sense of wonder is what makes them so majestic and imaginative. This sense of wonder is what makes them these creative little people that see the world in such a unique way that adults are often left curious as to what makes these little people go. If you are a parent, you may have even caught yourself wishing that you could just read your little one’s mind to see what they are thinking.
You’re a songwriter. You’ve got dozens of songs that you’ve written and recorded. Maybe you wrote them for yourself hoping to perform them one day. Maybe you wrote them to pitch to other artists. Either way, these songs have been sitting around for some time now and you want to do SOMETHING with them - ANYTHING. So, you think to yourself “Maybe I can get this song placed on a film or television show.
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As a struggling artist (aren’t we all?), have you ever noticed that those who struggle the least seem to get the most success?
Let’s look at an example. Let’s call him A. West…..no wait, that’s too obvious. Let’s call him Anthony W. Anthony W used to front an underground, but rising band in the UK. This band did a tour as they were just breaking through, and claimed to let a band from each of the cities they were visiting open for them, all they had to do was get their fans to go and like them on Facebook and comment their preferred band’s name on a status.
Confidence is key in just about any career, and in the music industry, there’s a fine line between ego and conviction. As an artist, you want to establish yourself as a compelling creator, and you want fans to believe in you enough to invest their time and money in your efforts. Arrogance will surely divert your supporters, so it’s important to develop a confident persona that’s still relatable and likeable. Here’s how to be a boss without alienating your devoted followers.
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(Updated July 8, 2015)