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Anyone can contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open; popular articles are often moved to the front of the site. Contributors own and operate this blog (more info).  Founded March 4th, 2008.  Interested sponsors: please review our site stats prior to contacting us.

 

Thursday
11Mar2010

In Defense Of 1,000 True Fans - Part VII - Ellis Paul - 300 Fans = $100,000 in Contributions The Ultimate Testament to Fan Loyalty

When I first heard that Ellis Paul an artist I have know about for years and seen one a few occasions raised $100,000 I was amazed…I had to get the story.  Here it is.

Ellis Paul is an American singer-songwriter and folk musician. To date, he has released 16 albums and has been the recipient of 14 Boston Music Awards.  He has published a book of original lyrics, poems, and drawings, and released a DVD that includes a live performance, guitar instruction, and a road-trip documentary.  As a touring musician, Ellis plays close to 150 dates each year and his extensive club and coffeehouse touring, together with radio airplay, has brought him a solid national following.

Rachael Klien from Ellis’s management team answered these questions for Ellis while chatting with him on the phone while he drove from Virginia to Atlanta

Ariel Hyatt: Do you believe that 1,000 True Fans is a theory that can work?  

Click to read more ...

Wednesday
10Mar2010

Three Steps To Inexpensively Winning The Search Engine Game

Sites that are interlinked together are subwebs (subsets) within the World Wide Web.  Search engines rank and score websites by measuring the authority and the authenticity of every subweb on the Internet.
 
The stronger your subweb is, the higher your site will rank against keywords, phrases and concepts (as categorized and tagged) that occur on both your site and within your site’s ENTIRE subweb.
 
Authority and authenticity are weighed and measured by search engines that use complex and evolving algorithms that size (metaphorically speaking) the entire width, height, depth, complexity and the population density of your entire subweb.

Click to read more ...

Wednesday
10Mar2010

Some good, old-fashioned advice

Last night, I had a really good Skype chat with Bruce Warila, and along the way, we started talking about some of our old blog posts. I hadn’t read any of my old stuff in ages. Pretty much since I wrote it actually, and I thought I’d have a flick through and see if there was anything interesting there.

I’ve been blogging since 2002, but I started specifically blogging about independent music business online back in August 2006 when I started New Music Strategies.

This was the first post I wrote - and while it’s a little dated (three and a half years is a long time on the internet), I think there’s some value in having another look at it. It’s essentially about looking for people that might be interested in your music, but in contexts that are not music-focused.

Click to read more ...

Saturday
06Mar2010

Ariel’s Tips On How To Advance Your Career at SXSW

I can not believe that March is upon us that means only one thing… It’s SXSW time again! Undoubtedly it will be just as full-on as last year with over 100,000 attendees expected to flood the venues and streets of Austin downing (free) Dixie and (free) BBQ and soaking up the music and the mayhem….

 If you are packing your bags for Austin Here are my tips for you (This guide is not just for SXSW; it’s also for any music conference out there!)

Click to read more ...

Wednesday
03Mar2010

Rock Band Network authoring best left to the pros

After 45 hours of work over six weeks, my song is one of the 118 approved to be in the RBN Store when it launches. My last article laid out what it takes to get your song in the game, namely a deep skill set and lots of time. While I managed to clock in well under my 60-80 hour estimate, I had a considerable head start. Knowing what I know now, would I do it again?

Click to read more ...

Friday
26Feb2010

Do you have conference advice for musicians? Want to be in my SxSW talk?

Have you had some success at a music conference?

Could you distill a lesson from that success that you could share as advice to other musicians in under 2 minutes?

I’m doing the opening keynote-style one-hour talk at the South by Southwest Music Conference in three weeks, and I’d like to include you, if so.

Click to read more ...

Wednesday
24Feb2010

3 Music Biz Mindsets I Learned From My 3 Year Old

The other day I had the pleasure to spend the afternoon with my son Elijah.

After hanging out and playing with him for a while, the scene turned pretty nasty when the talk of a lollipop surfaced.

Now, anyone who has kids knows very well that when the discussion around candy hit’s the table, you know you’re in for a tough negotiation. They usually nag until that sugar stick is firmly wedged in their mouth without interruption.

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Monday
22Feb2010

What Do You Pretend to NOT Know About the Music Biz?

Does that seem like an odd question to ask? Read this and I think you’ll agree there are many times when you simply lie to yourself about the workings of the music business and how to find success in it. And it’s costing you big time!

Click to read more ...

Thursday
18Feb2010

Secrets In Stereo 2 Years + No Live Shows = $97,000 In Defense of 1,000 True Fans - Part VI 

Here I go again….  It’s Part 6 in my 1,000 True Fans series. 

For this installment I asked my new friends at Sorted Noise in Nashville to introduce me to some of their artists who are doing it right.  I am happy that they introduced me to Josh Ryan. Josh fronts the group Secrets in Stereo and in just two years has made some impressive inroads by using social media (blogs) to bond with a tight knit community of fans who support him. What is interesting about Josh is the fact that he makes a lion’s share of his money from TV/Film placements and not from live shows. 

Click to read more ...

Wednesday
17Feb2010

Create An Elaborate Plan

The name of your brand, the URL you use, the first word you type, the sequence in which you release your songs, your lyrics, the images you feature, the videos you release, the messages you type, and everything you put into your online presence should be part of an elaborate plan to seduce fans.

Click to read more ...

Monday
15Feb2010

My Interview with SXSW Magazine on Online Strategy for Musicians

At last count, if I’m correct, I’ve attended the SXSW Conference at least seventeen times, and on many of those visits I have been very grateful for the opportunity to speak on a panel. When Brian Zisk, a co-founder of the SanFran MusicTech conference, invited me to speak again on a panel in December, and also to join him on his panel at this year’s SXSW, I gave pause.

Click to read more ...

Monday
15Feb2010

Swami Sivers on Leadership

In case you have not seen this video on leadership lessons by Derek Sivers, have a look.  This video is destined to be a classic, and it’s one of those YouTube videos that parents should consider showing to their children.

Click to read more ...

Tuesday
09Feb2010

The five most crucial points for any new artist just starting out...

The following was copied from the interview pertaining to Music Think Tank Andrew Dubber and I gave to the BBC.

1) Decontextualize first, promote second. Artists are in love with their songs/music, and they should be. However, prior to throwing a year of your life into promotion, force yourself to get anonymous feedback from at least thirty friends, twenty artists, and from ten industry professionals. If most love your songs, then promote. Otherwise, go back to the classroom/studio and learn how to make “better” music first.

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Monday
08Feb2010

a Concept for Reinventing MySpace

Most of the people that show up to a band’s MySpace page are not randomly browsing to find unknown music; rather they already have a specific (and rather obvious) purpose in mind (no specific order):

Purpose 1 - To get information or updates:

Fans want to stay updated.  Casual fans want the essentials.  Super fans want updates on everything.

Purpose 2 - To listen to an artist they already know about:

Previously recommended, or previously discovered, or entering your MySpace page via a Google search, fans are often clicking in to have a (another) listen.

Click to read more ...