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Friday
Jul032015

MusicThinkTank Weekly Recap: | The Musician Online: Branding Yourself

Thursday
Jul022015

10 Great Reasons to Play the Piano

The piano is one of the most popular instruments in the world and is played by people of all ages. If you’ve thought about taking up the piano but aren’t quite convinced it’s the right instrument for you then below are 5 of the best reasons to play the piano. 

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Tuesday
Jun302015

The Musician Online: Branding Yourself

Creating an online portfolio is crucial for today's musicians. Whether you're looking to highlight the work you've done or showcase the training you've received, a website is not only the first step, it's the most budget-friendly way to market yourself.

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Monday
Jun292015

How to Perfect Your Band's Social Media Strategy: The 70-20-10 Rule

Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. The conversation is one-directional, leaving followers with no way to engage other than to buy a product. While sales should be an underlying pursuit of social media, building your brand and telling your story in a conversational manner is the real goal. Luckily, there’s a simple, time-efficient equation to give your band’s social media the perfect balance. It’s called the 70-20-10 Rule.

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Monday
Jun292015

Music Industry Review: Where's the Progress?

Are you tired of being told about the music industry’s eminent demise? If yes, then you’re in luck because there’s hope. Nielsen Soundscan’s 2014 summary, while painting a bleak picture for album sales and overall downloads, had plenty of sunny figures as well. Because you don’t have the time to review it, let me give you the hightlights:

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Friday
Jun262015

MusicThinkTank Weekly Recap: | Do music industry jobseekers need a personal website?

Friday
Jun262015

Music Supervision for the Second Screen

Increasingly, viewers want to experience television, taking entertainment from the main screen to the myriad of electronic devices that orbit them at any given moment.

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Thursday
Jun252015

Touring Pastimes

I remember reading an article in Alternative Press a long time ago that quoted Sean P. Rogan (the previous guitarist of Big D & The Kids Table) in which he talked about cool ways to spend time and money on tour. I can’t find any of it on the internet but sometimes I think of it before a tour and think about the adventures I’ve had while on the road, and the ones I’ve skipped out on and regret not partaking in. I’m not alone in the latter. The fact is, I know way too many musicians who spend too much time in their van (driving or not) and who don’t really explore where they’re playing. You don’t always need an off day to find time for that. Here’s some places my bandmates and I like to visit with limited time in different cities.

 

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Wednesday
Jun242015

3 Areas of Networking That Successful Artists Master

It’s not what you know, it’s who you know.

You’ve heard this worn out cliché before.

Now, I won’t disagree (that much) with it, but I will say that we give waaaay too much credence to the last half of the phrase and exactly zero to the first half.

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Tuesday
Jun232015

7 Music Myths New Bands Should Avoid

I just turned 32: That means I’ve been doing music for exactly 22 years since I first picked up an instrument (the drums, in case you were wondering).

By 20th century Pop music industry standards, I’d be totally old and unmarketable, not that I’d still be making “teen-relevant” music anyway since then-major labels would be pushing new acts. But it’s 2015, and I’m not writing music for radio or charts, so I’d like to think that 32 isn’t too old to still be writing music and working in the industry!

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Monday
Jun222015

Do music industry jobseekers need a personal website?

It is well known that the music job market is hyper-competitive, so it is absolutely essential that you do everything you can to distinguish yourself from the hundreds of other applicants.  One fairly simple way to do this is to create a personal website. The industry is forward thinking and creative in it’s nature and so a CV on 2 sides of A4 is no longer going to cut through in most cases. Musicians, bands, producers, sound engineers and other creative professionals in the industry are way ahead in this regard, an online presence being nearly ubiquitous and essential in these fields. Yet there are many professionals in the wider industry who still rely on the traditional CV.

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Thursday
Jun182015

MusicThinkTank Weekly Recap: | The 3 Biggest Delusions Musicians STILL Have About The Music Industry

Thursday
Jun182015

9 Secrets From Indie Artists for Selling a Ton of Merch After Their Shows

You packed the house. You had a fantastic performance. The entire crowd loved every minute of your set. Now you have to turn that enthusiasm into album and T-shirt sales. How do you go about doing that? That’s a question I asked a few indie hip-hop artists who are masterful at the merch table in hopes of finding out some of their secrets to success. What I ended up learning from Jake PalumboTah Phrum Duh BushToussaint MorrisonJoey Batts, and N.M.E. The Illest is a little something I like to call The Nine Merch Commandments.

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Wednesday
Jun172015

Apple Music Lacks A Core

I’ve always been a firm believer that when it comes to music consumption people broadly fall into three groups. 1. Listeners 2. Active Listeners 3. Discoverers

The first group is the most passive in their consumption habits, the music played on the radio and TV is the music they like. I specifically choose the word ‘like’ because for this group interest in music rarely peaks above a ‘like’ They enjoy music, but ‘passion’ is way too strong a word. Music comes to them, fed by major labels and mass communication channels. When they discover, they do so with millions of others simultaneously. Few of these people use Spotify because their musical needs are served by traditional radio.

 

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