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Entries in merch sales (5)

Monday
Apr032017

6 Ways To Make Sure You’re Leaving Nothing On The (Merch) Table

This post was written by Brian Buchanan and originally appeared on the Bandzoogle Blog.

It’s 2017! Here we all are in the future, and what do you know - the music industry hasn’t collapsed!

Sure, CDs aren’t selling the way they used to in stores. Neither is digital music, thanks to the explosion of streaming services. But those of us living the nose-to-the-grindstone, unglamorous life of the touring musician know a secret: people still buy stuff at shows.

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Friday
Jan272017

More Money, More Problems!

Often times, people look at their band/music project as an endless money pit. They view it as impossible to break even. However, I’d argue that over time, breaking even is pretty attainable. A lot of young bands don’t pay enough attention to money - they give up early and view their losses as necessary evils for the sake of “the game,” so to speak. And they also give way too much away for free. That’s fine if free merch is your thing and you’re not concerned with breaking even (in fact, I think that’s noble of you). But if the reason you’re doing that is due to an idea that success comes only from terrible losses, I think you’re wrong. You can start making money now, and it’ll probably help you to continue your music henceforth.

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Tuesday
May242016

Merch Smarter – Unraveling 5 Common Mistakes Artists Make With Their Merch Business 

There are two ways that musicians have always made money.  One is by performing and the other is by selling merchandise (“merch”).  With the continued decline in music sales (except vinyl), and the increasing popularity of music consumption through streaming platforms like Spotify, artists are yet again forced to lean more heavily on other income sources in order to make a living doing what they love.  Touring and live shows continue to be a primary revenue stream for artists, and most artists sell 85% or more of their merch directly at live shows at the merch table.  With that, merch can be a lucrative source of income to artists if they play it right.  While many artists know that selling merch is a good way to keep the hypothetical lights on in their business of being an artist, we’re still seeing some common mistakes being made out there across all levels. Let’s zone in on 5 of these and see if we might make more sense of this merch madness.  

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Wednesday
May112016

The Ultimate Guide To Selling Band Merch Online

Before you dive into ordering or creating your merch, there are a few steps to consider to ensure that your time and money spent on investing in merch is worth the effort.

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Tuesday
Jan192016

Band Merch: Breaking Away From T-Shirts And CDs

Recently, I jokingly tweeted that bands should capitalize on fingerboards as a form of merchandise. Surprisingly, some people from my fairly low amount of Twitter followers seemed to agree with the sentiment. Merchandise costs money of course, but it’s specifically how bands make money on the road. This is especially true in today’s internet age, but I’ve also learned that the more merch you have at your table, the more you’ll sell, as you appeal to different tastes. I’m not saying your DIY, independent band has to have six plus tee-shirt designs. I’m saying don’t be afraid to step outside of the box. Here’s some merch ideas I’ve seen artists - some platinum-selling, some who can’t sell more than 100 copies of their records - do before that struck me as particularly interesting.

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